Method and system for managing television advertising
First Claim
1. A method for managing television advertising inventory and pricing in a service area, the method comprising:
- classifying available advertising into a matrix including a plurality of cells storing advertising information, each of the cells being associated with a channel, a daypart, and a service zone within the service area;
associating with each cell an available advertising inventory, associating with each cell relevant viewer information;
associating with each cell an advertising price settable based on the available advertising inventory and the relevant viewer information; and
accessing one of the available advertising inventory information and the pricing information stored in the matrix by specifying at least one selection criterion reflective of the advertising information stored in the plurality of cells.
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Accused Products
Abstract
Methods, a computer-readable medium, and a system are provided for managing television advertising inventory and pricing in a service area. Available advertising information is classified into a matrix including a plurality of cells. Each of the cells is associated with a channel, a daypart, and a service zone within the service area. An advertising inventory is associated with each cell. Relevant viewer information is associated with each cell. An advertising price settable based on the available advertising inventory and the relevant viewer information also is associated with each cell. Available advertising inventory information and the pricing information stored in the matrix is accessible by specifying at least one selection criterion reflective of the advertising information stored in the plurality of cells.
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Citations
64 Claims
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1. A method for managing television advertising inventory and pricing in a service area, the method comprising:
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classifying available advertising into a matrix including a plurality of cells storing advertising information, each of the cells being associated with a channel, a daypart, and a service zone within the service area;
associating with each cell an available advertising inventory, associating with each cell relevant viewer information;
associating with each cell an advertising price settable based on the available advertising inventory and the relevant viewer information; and
accessing one of the available advertising inventory information and the pricing information stored in the matrix by specifying at least one selection criterion reflective of the advertising information stored in the plurality of cells. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 64)
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18. A method for managing television advertising inventory and pricing in a service area, the method comprising:
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classifying available advertising into a matrix including a plurality of cells storing advertising information, each of the cells being associated with a channel, a daypart, and a service zone within the service area;
associating with each cell an available advertising inventory, populating the cells of the matrix with psychographic information regarding potential television viewers in the service area, the psychographic information being gathered from one of surveys of at least a subset of the potential television viewers and set-top boxes configured to relay television content from a television service provider;
associating with each cell an advertising price settable based on the available advertising inventory and the psychographic information; and
accessing one of the available advertising inventory information and the pricing information the matrix by specifying at least one selection criterion reflective of the advertising information stored in the plurality of cells. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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31. A computer-readable medium having stored thereon instructions for controlling operations of a computer for managing television advertising inventory and pricing in a service area, the computer-readable medium comprising:
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first computer program code means for classifying available advertising into a matrix including a plurality of cells storing advertising information, each of the cells being associated with a channel, a daypart, and a service zone within the service area;
second computer program code means for associating with each cell an available advertising inventory, third computer program code means for associating with each cell relevant viewer information;
fourth computer program code means for associating with each cell an advertising price settable based on the available advertising inventory and the relevant viewer information; and
fifth computer program code means for accessing one of the available advertising inventory information and the pricing information stored in the matrix by specifying at least one selection criterion reflective of the advertising information stored in the plurality of cells. - View Dependent Claims (32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 47)
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46. The computer-readable medium of claim 46, further comprising tenth computer program code means for sorting the available advertising inventory according to at least one of the availability, the unit price, the demographic information, and the psychographic information.
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48. A system for managing television advertising inventory and pricing in a service area, the system comprising:
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a computer system comprising;
a processor;
an input device, operably connected to the processor, allowing data to be entered into the computer system;
an output device, operably connected to the processor, allowing data to be output from the computer system;
a system memory operably connected to the processor; and
at least one storage device operably coupled with the computer system, the storage device being configured to store software and data; and
a software system comprising;
a classifier configured to classify available advertising into a matrix including a plurality of cells storing advertising information, each of the cells being associated with a channel, a daypart, and a service zone within the service area;
an associator configured to associate with each cell an available advertising inventory, relevant viewer information, and a price settable based on the available advertising inventory and the relevant viewer information; and
an interface configured to access one of the available advertising inventory information and the pricing information stored in the matrix by specifying at least one selection criterion reflective of the advertising information stored in the plurality of cells. - View Dependent Claims (49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63)
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Specification