Method and system for managing television advertising

• US 20050015800A1
• Filed: 07/17/2003
• Published: 01/20/2005
• Est. Priority Date: 07/17/2003
• Status: Abandoned Application

• Current Assignee: D.B. Whitlock & Co., LLC
• Original Assignee: D.B. Whitlock & Co., LLC
• Inventors: Holcomb, Thomas J.
• Application Number:
  US10/622,676
• Publication Number:
  US 20050015800A1
• Time in Patent Office: Days
• US Class Current: 725/35
• CPC Class Codes: G06Q 10/087 Inventory or stock management, e.g. order filling, procurement or balancing against orders
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: H04H 60/06 Arrangements for scheduling broadcast services or broadcast-related services
• CPC Class Codes: H04N 21/23614 Multiplexing of additional data and video streams arrangements for simultaneous broadcast of plural pieces of information H04H20/28
• CPC Class Codes: H04N 21/4348 Demultiplexing of additional data and video streams
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/6543 for forcing some client operations, e.g. recording remote booting in general G06F9/4416
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 5/445 for displaying additional information H04N5/50 takes precedence

Abstract

Methods, a computer-readable medium, and a system are provided for managing television advertising inventory and pricing in a service area. Available advertising information is classified into a matrix including a plurality of cells. Each of the cells is associated with a channel, a daypart, and a service zone within the service area. An advertising inventory is associated with each cell. Relevant viewer information is associated with each cell. An advertising price settable based on the available advertising inventory and the relevant viewer information also is associated with each cell. Available advertising inventory information and the pricing information stored in the matrix is accessible by specifying at least one selection criterion reflective of the advertising information stored in the plurality of cells.

Claims

1. A method for managing television advertising inventory and pricing in a service area, the method comprising:

classifying available advertising into a matrix including a plurality of cells storing advertising information, each of the cells being associated with a channel, a daypart, and a service zone within the service area;

associating with each cell an available advertising inventory,

associating with each cell relevant viewer information;

associating with each cell an advertising price settable based on the available advertising inventory and the relevant viewer information; and

accessing one of the available advertising inventory information and the pricing information stored in the matrix by specifying at least one selection criterion reflective of the advertising information stored in the plurality of cells.

2. The method of claim 1, wherein the service zones associated with the cells are delineated geographically.

3. The method of claim 1, wherein the service zones associated with the cells are delineated according to other information aligning persons into an identifiable group.

4. The method of claim 1, further comprising populating the cells of the matrix with relevant viewer information regarding potential television viewers in the service zones associated with the cells.

5. The method of claim 4, wherein the viewer information is gathered from surveys of the potential television viewers in the services zones.

6. The method of claim 4, wherein the viewer information is gathered by extracting viewer information from set-top boxes configured to relay television content from a television service provider in the service zones.

7. The method of claim 1, wherein the viewer information includes psychographic information.

8. The method of claim 7, wherein the psychographic information includes at least one of viewer income, viewer spending preferences, viewer interests, viewer politics, and viewer television viewing habits.

9. The method of claim 1, wherein the viewer information includes demographic information.

10. The method of claim 9, wherein the demographic information includes one of viewer age, viewer gender, and viewer residence information.

11. The method of claim 1, wherein the available advertising inventory includes specific timing and duration information regarding when available advertising inventory exists.

12. The method of claim 1, further comprising automatically updating the available advertising inventory to reflect sales of advertising slots.

13. The method of claim 1, further comprising at least one of generating a pricing alert as function of the available advertising inventory and automatically adjusting the pricing information as a function of the available advertising inventory.

14. The method of claim 1, wherein the selection criterion for accessing the available inventory information includes choosing at least one of the channel, the daypart, and the service zone.

15. The method of claim 14, wherein the selection criterion for accessing the available advertising inventory information includes at least one of availability, unit price, demographic information, and psychographic information.

16. The method of claim 15, further comprising sorting the available advertising inventory according to at least one of the availability, the unit price, the demographic information, and the psychographic information.

17. The method of claim 1, further comprising providing shared access to the matrix such that a plurality of users have the ability to current inventory information and pricing information.

64. The system of claim 1, further comprising providing shared network access to the matrix such that a plurality of users have the ability to current inventory information and pricing information.

18. A method for managing television advertising inventory and pricing in a service area, the method comprising:

classifying available advertising into a matrix including a plurality of cells storing advertising information, each of the cells being associated with a channel, a daypart, and a service zone within the service area;

associating with each cell an available advertising inventory,

populating the cells of the matrix with psychographic information regarding potential television viewers in the service area, the psychographic information being gathered from one of surveys of at least a subset of the potential television viewers and set-top boxes configured to relay television content from a television service provider;

associating with each cell an advertising price settable based on the available advertising inventory and the psychographic information; and

accessing one of the available advertising inventory information and the pricing information the matrix by specifying at least one selection criterion reflective of the advertising information stored in the plurality of cells.

19. The method of claim 18, wherein the service zones associated with the cells are delineated geographically.

20. The method of claim 18, wherein the service zones associated with the cells are delineated according to other information aligning persons into an identifiable group.

21. The method of claim 18, wherein the psychographic information includes at least one of viewer income, viewer spending preferences, viewer interests, viewer politics, and viewer television viewing habits.

22. The method of claim 18, further comprising demographic information associated with the cells of the matrix.

23. The method of claim 22, wherein the demographic information includes one of viewer age, viewer gender, and viewer residence information.

24. The method of claim 18, wherein the available advertising inventory includes specific timing and duration information regarding when available advertising inventory exists.

25. The method of claim 18, further comprising at least one of generating a pricing alert as function of the available advertising inventory and automatically adjusting the pricing information as a function of the available advertising inventory.

26. The method of claim 18, further comprising automatically adjusting the pricing information as a function of the available advertising inventory.

27. The method of claim 18, wherein the selection criterion for accessing the available inventory information includes choosing at least one of the channel, the daypart, and the service zone.

28. The method of claim 27, wherein the selection criterion for accessing the available advertising inventory information includes at least one of availability, unit price, demographic information, and psychographic information.

29. The method of claim 28, further comprising sorting the available advertising inventory according to at least one of the availability, the unit price, the demographic information, and the psychographic information.

30. The method of claim 18, further comprising providing shared access to the matrix such that a plurality of users have the ability to current inventory information and pricing information.

31. A computer-readable medium having stored thereon instructions for controlling operations of a computer for managing television advertising inventory and pricing in a service area, the computer-readable medium comprising:

first computer program code means for classifying available advertising into a matrix including a plurality of cells storing advertising information, each of the cells being associated with a channel, a daypart, and a service zone within the service area;

second computer program code means for associating with each cell an available advertising inventory,

third computer program code means for associating with each cell relevant viewer information;

fourth computer program code means for associating with each cell an advertising price settable based on the available advertising inventory and the relevant viewer information; and

fifth computer program code means for accessing one of the available advertising inventory information and the pricing information stored in the matrix by specifying at least one selection criterion reflective of the advertising information stored in the plurality of cells.

32. The computer-readable medium of claim 31, wherein the service zones associated with the cells are delineated geographically.

33. The computer-readable medium of claim 31, wherein the service zones associated with the cells are delineated according to other information aligning persons into an identifiable group.

34. The computer-readable medium of claim 31, further comprising sixth computer program code means for populating the cells of the matrix with relevant viewer information regarding potential television viewers in the service zones associated with the cells.

35. The computer-readable medium of claim 34, wherein the viewer information is gathered from surveys of the potential television viewers in the services zones.

36. The computer-readable medium of claim 34, wherein the viewer information is gathered by extracting viewer information from set-top boxes configured to relay television content from a television service provider in the service zones.

37. The computer-readable medium of claim 31, wherein the viewer information includes demographic information.

38. The computer-readable medium of claim 31, wherein the demographic information includes one of viewer age, viewer gender, and viewer residence information.

39. The computer-readable medium of claim 31, wherein the viewer information includes psychographic information.

40. The computer-readable medium of claim 39, wherein the psychographic information includes at least one of viewer income, viewer spending preferences, viewer interests, viewer politics, and viewer television viewing habits.

41. The computer-readable medium of claim 31, wherein the available advertising inventory includes specific timing and duration information regarding when available advertising inventory exists.

42. The computer-readable medium of claim 31, further comprising eighth computer program code means for automatically updating the available advertising inventory to reflect sales of advertising slots.

43. The computer-readable medium of claim 31, further comprising ninth computer program code means for at least one of generating a pricing alert as function of the available advertising inventory and automatically adjusting the pricing information as a function of the available advertising inventory.

44. The computer-readable medium of claim 31, wherein the selection criterion for accessing the available inventory information includes choosing at least one of the channel, the daypart, and the service zone.

45. The computer-readable medium of claim 44, wherein the selection criterion for accessing the available advertising inventory information includes at least one of availability, unit price, demographic information, and psychographic information.

47. The computer-readable medium of claim 31, further comprising eleventh computer program code means for providing shared access to the matrix such that a plurality of users have the ability to current inventory information and pricing information.

46. The computer-readable medium of claim 46, further comprising tenth computer program code means for sorting the available advertising inventory according to at least one of the availability, the unit price, the demographic information, and the psychographic information.

48. A system for managing television advertising inventory and pricing in a service area, the system comprising:

a computer system comprising;

a processor;

an input device, operably connected to the processor, allowing data to be entered into the computer system;

an output device, operably connected to the processor, allowing data to be output from the computer system;

a system memory operably connected to the processor; and

at least one storage device operably coupled with the computer system, the storage device being configured to store software and data; and

a software system comprising;

a classifier configured to classify available advertising into a matrix including a plurality of cells storing advertising information, each of the cells being associated with a channel, a daypart, and a service zone within the service area;

an associator configured to associate with each cell an available advertising inventory, relevant viewer information, and a price settable based on the available advertising inventory and the relevant viewer information; and

an interface configured to access one of the available advertising inventory information and the pricing information stored in the matrix by specifying at least one selection criterion reflective of the advertising information stored in the plurality of cells.

49. The system of claim 48, wherein the service zones associated with the cells are delineated geographically.

50. The system of claim 48, wherein the service zones associated with the cells are delineated according to other information aligning persons into an identifiable group.

51. The system of claim 48, further comprising a cell populator configured to populate the cells of the matrix with relevant viewer information regarding potential television viewers in the service zones associated with the cells.

52. The system of claim 51, wherein the viewer information is gathered from surveys of the potential television viewers in the services zones.

53. The system of claim 51, wherein the viewer information is gathered by extracting viewer information from set-top boxes configured to relay television content from a television service provider in the service zones.

54. The system of claim 48, wherein the viewer information includes psychographic information.

55. The system of claim 54, wherein the psychographic information includes at least one of viewer income, viewer spending preferences, viewer interests, viewer politics, and viewer television viewing habits.

56. The system of claim 48, wherein the viewer information includes demographic information.

57. The system of claim 56, wherein the demographic information includes one of viewer age, viewer gender, and viewer residence information.

58. The system of claim 48, wherein the available advertising inventory includes specific timing and duration information regarding when available advertising inventory exists.

59. The system of claim 48, further comprising an updater configured to automatically update the available advertising inventory to reflect sales of advertising slots.

60. The system of claim 48, further comprising a price analyzer configured to at least one of generate a pricing alert as function of the available advertising inventory and automatically adjust the pricing information as a function of the available advertising inventory.

61. The system of claim 48, wherein the selection criterion for accessing the available inventory information includes choosing at least one of the channel, the daypart, and the service zone.

62. The system of claim 61, wherein the selection criterion for accessing the available advertising inventory information includes at least one of availability, unit price, demographic information, and psychographic information.

63. The system of claim 62, further comprising a sorter configured to sort the available advertising inventory according to at least one of the availability, the unit price, the demographic information, and the psychographic information.