Method and apparatus for classifying a search by keyword
First Claim
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1. A method for classifying a search by keyword comprising:
- providing a web-accessible database containing content searchable by a networked user;
associating keywords sponsored by an advertiser with said content;
producing a set of hypertext documents responsive to a keyword search by the user; and
classifying a subset of said set of hypertext documents containing sponsored keywords into categories corresponding to said keyword used by said user.
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Abstract
Methods and apparatus are disclosed for classifying a search by keyword. A web-accessible database containing content searchable by a networked user is provided that associates keywords sponsored by an advertiser with content. A user may search the database by keyword, thereby producing a set of hypertext documents. A subset of the hypertext documents containing sponsored keywords are classified into categories corresponding to the keyword used by the user.
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Citations
18 Claims
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1. A method for classifying a search by keyword comprising:
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providing a web-accessible database containing content searchable by a networked user;
associating keywords sponsored by an advertiser with said content;
producing a set of hypertext documents responsive to a keyword search by the user; and
classifying a subset of said set of hypertext documents containing sponsored keywords into categories corresponding to said keyword used by said user. - View Dependent Claims (2, 3, 4)
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5. The method of claim 5 wherein said subset of hypertext documents includes categories associated to said second set of keywords.
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6. The method of claim 6 wherein said subset of hypertext documents is further associated to an additional set of categories.
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7. An apparatus for classifying a search by keyword comprising:
a networked computer hosting a web-accessible database containing content searchable by a networked user, said computer configured to;
associate keywords sponsored by an advertiser with said content;
produce a set of hypertext documents responsive to a keyword search by the user; and
classify a subset of said set of hypertext documents containing sponsored keywords into categories corresponding to said keyword used by said user. - View Dependent Claims (8, 9, 10, 11, 12)
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13. An apparatus for classifying a search by keyword comprising:
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means for providing a web-accessible database containing content searchable by a networked user;
means for associating keywords sponsored by an advertiser with said content;
means for producing a set of hypertext documents responsive to a keyword search by the user; and
means for classifying a subset of said set of hypertext documents containing sponsored keywords into categories corresponding to said keyword used by said user. - View Dependent Claims (14, 15, 16, 17, 18)
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Specification