Method and apparatus for inserting information into an unused portion of a text message
First Claim
Patent Images
1. A method, comprising:
- receiving a text message having an unused region;
inserting information into the unused region; and
forwarding the text message to an intended recipient.
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Abstract
A method and apparatus for placing a targeted advertisement into a text message is provided. A text message occupying only a portion of its permitted field is received at an SMSC gateway 108. The gateway 108 passes the text message to an advetext engine 110. The advertext engine 110 identifies a targeted advertisement based on information associated with the text message, the sender and/or the recipient, and places the targeted advertisement in the unused portion of the text message. Thereafter, the text message with the advertisement are delivered to the intended recipient.
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Citations
15 Claims
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1. A method, comprising:
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receiving a text message having an unused region;
inserting information into the unused region; and
forwarding the text message to an intended recipient. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. An advertext engine, comprising:
a controller adapted to receive a text message having an unused region, insert information into the unused region, and forward the text message to an intended recipient.
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13. An apparatus, comprising:
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means for receiving a text message having an unused region;
means for inserting information into the unused region; and
means for forwarding the text message to an intended recipient.
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14. A method, comprising:
receiving a text message comprising an embedded advertisement.
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15. A method, comprising:
transmitting a text message comprising an embedded advertisement.
Specification