Cable system customized advertising
First Claim
1. An automated advertising system for placing a customized advertisement on a television-network based system using an internet to generate said customized advertisement, the system comprising:
- an automated advertising server, including a web-based advertising database for providing a plurality of advertising categories, templates, and data fields on an internet display for an online internet user to select from and input information relating to said customized advertisement;
a payment system for providing billing costs based on advertising selections made by said online internet user and for receiving billing information for payment of said customized advertisement;
a network interface for providing said customized advertisement to a programming center for scheduling said customized advertisement for display on said television based-network system; and
a cable broadcasting office for providing said customized advertisement to a site distribution for airing said customized advertisement at a scheduled air time.
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Accused Products
Abstract
An automated advertising system is provided for placing a customized advertisement on a television-based network system using an internet to generate the customized advertisement. An automated advertising server includes a web-based advertising database providing a plurality of advertising categories, templates, and data fields on an internet display for an online internet user to select from and input information relating to the customized advertisement. A payment system provides billing costs based on advertising selections made by the online internet user and receives billing information for payment of the customized advertisement. A network interface provides the customized advertisement to a programming center for scheduling the customized advertisement for display on the television based-network system. A cable broadcasting office provides the customized advertisement to a site distribution for airing the customized advertisement at a scheduled air time.
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Citations
11 Claims
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1. An automated advertising system for placing a customized advertisement on a television-network based system using an internet to generate said customized advertisement, the system comprising:
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an automated advertising server, including a web-based advertising database for providing a plurality of advertising categories, templates, and data fields on an internet display for an online internet user to select from and input information relating to said customized advertisement;
a payment system for providing billing costs based on advertising selections made by said online internet user and for receiving billing information for payment of said customized advertisement;
a network interface for providing said customized advertisement to a programming center for scheduling said customized advertisement for display on said television based-network system; and
a cable broadcasting office for providing said customized advertisement to a site distribution for airing said customized advertisement at a scheduled air time.
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2. A method of generating a customized advertisement on a television-based network system comprising the steps of:
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providing access to a web-based advertising database to an on-line user;
providing a plurality of advertising categories on an internet display for said user to select a respective advertising category from, said respective advertising category relating to a subject matter of said customized advertisement;
providing at least one advertising template on said internet display for said user to select from for generating said customized advertisement;
providing data fields on said internet display for said user to input information relating to said customized advertisement;
configuring said information from said data fields to conform with said advertisement template for generating said customized advertisement; and
displaying said customized advertisement on said television-based network system. - View Dependent Claims (3, 4, 5, 6, 7, 8, 9, 10, 11)
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Specification