Method and apparatus for aggregating and disseminating user activity data in online auctions
First Claim
1. A method of recording, aggregating and disseminating online auction visitor data, comprising:
- a plurality of online auction sellers obtaining a tracking code;
a plurality of online auction sellers emplacing said code into the auction descriptions of said sellers'"'"' said online auctions;
upon said visitors visting said online auctions, recording said information about said visitors;
compiling, sorting and ranking said recorded visitor information; and
providing said online auction sellers with said compiled, sorted and ranked information.
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Abstract
A method of recording and aggregating data related to visitor activity in an online auction environment, and of providing that data to a plurarity of online auction sellers for the purpose of improving the marketing of their online auctions. The present invention is comprised of computer programming code embedded in an online auction page, a dynamic tracking computer program that resides on a web server that receives and logs the data transmitted by said embedded code, and a computer program that resides on a web server that interprets and assembles the logged data into activity reports for auction sellers. Such reports include most and least popular search terms, most and least popular search variables, most and least popular item categories, most and least popular search terms within specific categories, most and least popular sorting methods, most and least popular days of the week, most and least popular times of the day, and others, including the rise and fall of the popularity of said search terms, categories, variables and methods over time.
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Citations
10 Claims
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1. A method of recording, aggregating and disseminating online auction visitor data, comprising:
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a plurality of online auction sellers obtaining a tracking code;
a plurality of online auction sellers emplacing said code into the auction descriptions of said sellers'"'"' said online auctions;
upon said visitors visting said online auctions, recording said information about said visitors;
compiling, sorting and ranking said recorded visitor information; and
providing said online auction sellers with said compiled, sorted and ranked information. - View Dependent Claims (2, 3, 4)
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5. A method of recording, aggregating and disseminating online auction visitor data, comprising:
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a plurality of online auction sellers obtaining a tracking code;
a plurality of online auction sellers emplacing said code into the auction descriptions of said sellers'"'"' said online auctions;
upon said visitors visting said online auctions, recording said information about said visitors;
compiling, sorting and ranking said recorded visitor information; and
providing third parties with said compiled, sorted and ranked information. - View Dependent Claims (6, 7, 8)
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9. A method of recording, aggregating and disseminating online auction visitor data, comprising:
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a plurality of online auction sellers obtaining a tracking code;
a plurality of online auction sellers emplacing said code into the auction descriptions of said sellers'"'"' said online auctions;
upon said visitors visting said online auctions, recording said information about said visitors in a web-accessible computer database; and
granting said online auction sellers access to said web-accessible computer database.
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10. A method of recording, aggregating and disseminating online auction visitor data, comprising:
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a plurality of online auction sellers obtaining a tracking code;
a plurality of online auction sellers emplacing said code into the auction descriptions of said sellers'"'"' said online auctions;
upon said visitors visting said online auctions, recording said information about said visitors in a web-accessible computer database; and
granting third parties access to said web-accessible computer database.
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Specification