System and method for toy adoption and marketing
First Claim
1. An entertainment system for providing a virtual world for user entertainment, comprising:
- a storage subsystem for storing data relating to a plurality of registration codes, each of said registration codes corresponding to one of a plurality of toys;
a server subsystem for serving content, via a communication network, to a user computer, and for receiving one of said registration codes transmitted from the user computer via one or both of the communication network and an additional communication network;
a registration subsystem for verifying said one of said registration codes against said data relating to said plurality of registration codes, and subsequently registering the toy corresponding to said one of said registration codes in said system after said verifying; and
a virtual world providing subsystem for providing virtual world data for including in said content, wherein said virtual world data is for use by the user computer to present a virtual world to the user, and wherein said virtual world includes a virtual toy representing the toy.
1 Assignment
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Accused Products
Abstract
An Entertainment System in combination with a commercially purchased toy, wherein the system allows a toy user to register the toy online using a registration code, allowing the user access to various entertainment activities and scenarios in a “virtual world” including a virtual representation of the toy, via a computer connected to the Internet. The system then encourages the user to purchase additional toys to enjoy additional benefits using the Entertainment System. The Entertainment System including a database subsystem, a registration subsystem, a server subsystem, and a virtual world providing subsystem.
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Citations
29 Claims
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1. An entertainment system for providing a virtual world for user entertainment, comprising:
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a storage subsystem for storing data relating to a plurality of registration codes, each of said registration codes corresponding to one of a plurality of toys;
a server subsystem for serving content, via a communication network, to a user computer, and for receiving one of said registration codes transmitted from the user computer via one or both of the communication network and an additional communication network;
a registration subsystem for verifying said one of said registration codes against said data relating to said plurality of registration codes, and subsequently registering the toy corresponding to said one of said registration codes in said system after said verifying; and
a virtual world providing subsystem for providing virtual world data for including in said content, wherein said virtual world data is for use by the user computer to present a virtual world to the user, and wherein said virtual world includes a virtual toy representing the toy. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. An entertainment system for providing a virtual world for user entertainment, comprising:
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a storage subsystem for storing data relating to a plurality of registration codes, each of said registration codes corresponding to one of a plurality of toys;
a server subsystem for serving content, via a public communication network, to a user computer, said server subsystem also for receiving one of said registration codes transmitted from the user computer via one or both of the public communication network and an additional public communication network, wherein said one of said registration codes was included with the one of said plurality of toys to which it corresponds at the time the toy was purchased;
a registration subsystem for verifying said one of said registration codes against said data relating to said plurality of registration codes, and subsequently registering the toy corresponding to said one of said registration codes in said system after said verifying; and
a virtual world providing subsystem for providing virtual world data for including in said content, wherein said virtual world data is for use by the user computer to present a virtual world to the user, and wherein said virtual world includes a virtual toy representing the toy, and further wherein said virtual world provides a plurality of activities for the user to participate in through user interactions with the user computer over one or both of the public communication network and the additional public communication network, and still further wherein said virtual toy participates in one or more of said plurality of activities in said virtual world via said interactions. - View Dependent Claims (24, 25)
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26. An entertainment system for providing a virtual world for entertainment of a user of a toy, comprising:
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a server subsystem for serving content, via a communication network, to a user computer, and for receiving one or both of data and commands from the user computer;
a registration subsystem for verifying and then registering the toy, wherein said verifying includes determining a validity of the toy, and wherein said registering is for allowing the user to access a restricted portion of the Entertainment System; and
a virtual world providing subsystem for providing virtual world data for including in said content, wherein said virtual world data is for use by the user computer to present a virtual world to the user, and wherein said virtual world includes a virtual toy representing the toy. - View Dependent Claims (27, 28)
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29. An entertainment system for providing a virtual world for user entertainment for the user of a toy, comprising:
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a storage subsystem for storing data relating to a plurality of registration codes, each of said registration codes corresponding to one of a plurality of toys each for sale or sold by retail stores, wherein the toy is one of said plurality of toys that has been sold by one of the retail stores for use by the user;
a server subsystem for serving content, via the Internet, to a browser application executing on a user computer, said server subsystem also for receiving said registration code corresponding to the toy, said registration code being transmitted from the user computer via the Internet, wherein said registration code was packaged with the toy and thereby present at the time the toy was sold;
a registration subsystem for verifying said registration code against said data relating to the plurality of registration codes, and subsequently registering the toy in said system after said verifying, and wherein said registering is for allowing the user to access a restricted portion of the Entertainment System; and
a virtual world providing subsystem for providing virtual world data for including in said content, wherein said virtual world data is for use by the application to present a virtual world to the user, and wherein said virtual world includes a virtual toy representing the toy, and further wherein said virtual world provides a plurality of activities for the user to participate in through user interactions with the user computer communicating over the Internet, wherein said plurality of activities include a plurality of;
playing a game;
virtually purchasing virtual furnishings for a virtual room in said virtual world using virtual cash;
virtually furnishing said virtual room in said virtual world;
virtually purchasing virtual food for said virtual toy using said virtual cash;
virtual adding another virtual room in said virtual world; and
chatting with an additional user using an additional user computer via the Internet, and still further wherein said virtual toy can virtually participate in one or more additional activities in said virtual world, said additional activities including one or more of;
virtually feeding said virtual toy;
providing a virtual medical checkup for said virtual toy;
the user playing with said virtual toy; and
the user playing with said virtual toy along with an additional virtual toy representing an additional toy registered by an additional user via interactions by the additional user with an additional user computer via the Internet.
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Specification