System and method for advertisement delivery in a network system
First Claim
Patent Images
1. A method of providing advertisement data in a network system, comprising:
- receiving, by a plug-in, multimedia data;
processing the multimedia data by the plug-in;
outputting, in response to processing the multimedia data, advertisement data by the plug-in; and
transmitting metrics of the advertisement data to a data processing system.
2 Assignments
0 Petitions
Accused Products
Abstract
A system, method, and computer-readable medium for providing advertisement data by a network system is provided. A client connects with the network system and receives multimedia data therefrom. The client processes the multimedia data. Advertisement data is output by a plug-in run by the client in response to processing the multimedia data. The plug-in may transmit metrics of the advertisement data to a data processing system.
-
Citations
26 Claims
-
1. A method of providing advertisement data in a network system, comprising:
-
receiving, by a plug-in, multimedia data;
processing the multimedia data by the plug-in;
outputting, in response to processing the multimedia data, advertisement data by the plug-in; and
transmitting metrics of the advertisement data to a data processing system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
-
-
11. A computer-readable medium having computer-executable instructions for execution by a processing system, the computer-executable instructions for providing advertisement data in a network system, comprising:
-
instructions that receive multimedia data from a multimedia server;
instructions that process the multimedia data by a plug-in;
instructions that output advertisement data in response to processing of the multimedia data; and
instructions that transmit metrics of the advertisement data to a data processing system. - View Dependent Claims (12, 13, 14, 15, 16, 17)
-
-
18. A network system for providing advertisements to clients, comprising:
-
a communications network;
a multimedia server connected with the communications network that transmits multimedia data to the communications network; and
a client connected with the communications network that runs a browser application and a plug-in to the browser application and receives the multimedia data, wherein the plug-in outputs advertisement data in response to processing the multimedia data, and wherein the plug-in transmits metrics of the advertisement data to a data processing system. - View Dependent Claims (19, 20, 21)
-
-
22. A method of providing advertisement data by a network system, comprising:
-
obtaining, by a multimedia server, multimedia data;
inserting, by the multimedia server, an advertisement indication into the multimedia data;
connecting with at least one client in the network system; and
transmitting the multimedia data having the inserted advertisement indication to the at least one client. - View Dependent Claims (23, 24, 25, 26)
-
Specification