Method and system for contextual advertisement delivery
First Claim
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1. A method for providing advertising content from an advertising database, the method comprising the steps of:
- scanning content data of a target server for a matching keyword from a weighted keyword database;
generating a subset of the content data, the subset being the matching keyword;
assigning a weight to the matching keyword based upon a comparison to the weighted keyword database; and
generating an advertising content request in accordance with the assigned weight, the advertising content request being operative to initiate the transmission of advertising content from the advertising database.
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Abstract
A method and system for providing contextual advertising content from an advertising database is disclosed. Content data of a target server may be scanned for a matching keyword, which may be provided by a weighted keyword database. A subset of the content data may be generated, in which the subset may be the matching keyword. A weight may be assigned to the matching keyword, based upon a comparison to the weighted keyword database. An advertising content request may be generated based upon the assigned weight of the matching keyword.
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Citations
15 Claims
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1. A method for providing advertising content from an advertising database, the method comprising the steps of:
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scanning content data of a target server for a matching keyword from a weighted keyword database;
generating a subset of the content data, the subset being the matching keyword;
assigning a weight to the matching keyword based upon a comparison to the weighted keyword database; and
generating an advertising content request in accordance with the assigned weight, the advertising content request being operative to initiate the transmission of advertising content from the advertising database. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. An article of manufacture comprising:
a computer useable medium having computer-readable program code for;
scanning content data of a target server for a matching keyword from a weighted keyword database;
generating a subset of the content data, the subset being the matching keyword;
assigning a weight to the matching keyword based upon a comparison to the weighted keyword database; and
generating an advertising content request in accordance with the assigned weight, the advertising content request being operative to retrieve advertising content from an advertising database.
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13. A system for providing advertising content comprising:
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at least one memory for storing a weighted keyword database;
a processor for scanning content data off a target server for a matching keyword from the weighted keyword database;
for generating a subset of the content data, the subset being the matching keyword;
for storing the subset on the at least one memory;
for assigning a weight to the matching keyword based on a comparison to the weighted keyword database;
for generating an advertising content request in accordance with the assigned weight;
transmitting the advertising content request; and
retrieving the advertising content from an advertising database. - View Dependent Claims (14, 15)
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Specification