Detecting and tracking advertisements
First Claim
1. A method for tracking flighting of advertisements, comprising:
- recording at least one audio stream;
identifying at least one advertisement within the recorded at least one audio stream;
for each identified advertisement, generating an advertisement signature;
monitoring at least one audio stream, each audio stream corresponding to a channel;
comparing the at least one monitored audio stream with the generated at least one advertisement signature; and
responsive to the comparison, identifying at least one time at which an advertisement was presented.
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0 Petitions
Accused Products
Abstract
Audible media among different channels is recorded and analyzed to identify repeated instances of the same media item, either within a channel or from channel to channel, over a span of time. Such media items are identified as possible advertisements. A verification process is performed to determine which of these advertisement candidates are in fact advertisements. Once advertisements are so identified, audio from various sources is monitored to identify subsequent occurrences of that advertisement by matching the monitored audio against the stored signatures. In such a manner, advertisement flighting (broadcasts) as well as user exposure to advertisements can be detected and tracked.
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Citations
53 Claims
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1. A method for tracking flighting of advertisements, comprising:
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recording at least one audio stream;
identifying at least one advertisement within the recorded at least one audio stream;
for each identified advertisement, generating an advertisement signature;
monitoring at least one audio stream, each audio stream corresponding to a channel;
comparing the at least one monitored audio stream with the generated at least one advertisement signature; and
responsive to the comparison, identifying at least one time at which an advertisement was presented. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A method for identifying advertisements, comprising:
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recording at least one audio stream;
identifying, as an advertisement, a media item repeated at least a predetermined number of times. for each identified advertisement, generating an advertisement signature; and
storing each generated advertisement signature. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29)
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30. A method for identifying advertisements, comprising:
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recording at least one audio stream;
identifying, as a potential advertisement, a media item repeated at least a predetermined number of times. presenting the potential advertisement for verification;
receiving input indicating whether the potential advertisement is an advertisement;
for each potential advertisement indicated as an advertisement, generating an advertisement signature; and
storing each generated advertisement signature.
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31. A method for tracking user exposure to advertisements, comprising:
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recording at least one audio stream;
identifying at least one advertisement within the recorded at least one audio stream;
for each identified advertisement, generating an advertisement signature;
monitoring at least one audio stream, each audio stream corresponding to a user;
comparing the at least one monitored audio stream with the generated at least one advertisement signature; and
responsive to the comparison, identifying at least one time at which the user was exposed to an advertisement. - View Dependent Claims (32, 33, 34)
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35. A method for tracking user exposure to an advertisement, comprising:
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obtaining at least one advertisement signature;
monitoring at least one user audio stream, each user audio stream corresponding to a user, by recording portions of the user audio stream;
monitoring at least one broadcast audio stream, each broadcast audio stream corresponding to a channel;
comparing the at least one monitored broadcast audio stream with the at least one advertisement signature;
responsive to the comparison, identifying at least one time at which an advertisement was presented on a channel;
detecting user exposure to the channel on which the advertisement was presented; and
outputting an indication that the user was exposed to the advertisement. - View Dependent Claims (36, 37, 38, 39)
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40. A system for tracking flighting of advertisements, comprising:
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at least one media monitor, for recording at least one audio stream;
an advertisement identifier, for identifying at least one advertisement within the recorded at least one audio stream;
an advertisement signature storage device, for storing an advertisement signature for each identified advertisement;
a correlator, for comparing at least one monitored audio stream with the generated at least one advertisement signature to obtain advertisement flighting results; and
an advertisement tracking database, for, responsive to the comparison, storing the advertisement flighting results including at least one record identifying at least one time at which an advertisement was presented. - View Dependent Claims (41, 42, 43, 44)
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45. A system for identifying advertisements, comprising:
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at least one media monitor, for recording at least one audio stream;
an advertisement identifier, for identifying, as an advertisement, a media item repeated at least a predetermined number of times; and
an advertisement signature storage device, for storing an advertisement signature for each identified advertisement. - View Dependent Claims (46)
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47. A system for identifying advertisements, comprising:
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at least one media monitor, for recording at least one audio stream;
an advertisement identifier, for identifying, as a potential advertisement, a media item repeated at least a predetermined number of times. an output device, for presenting the potential advertisement for verification;
an input device, for receiving input indicating whether the potential advertisement is an advertisement; and
a storage device for storing an advertisement signature for each potential advertisement indicated as an advertisement.
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48. A system for tracking user exposure to advertisements, comprising:
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at least one media monitor, for recording at least one audio stream;
an advertisement identifier, for identifying at least one advertisement within the recorded at least one audio stream;
an advertisement signature storage device, for storing an advertisement signature for each identified advertisement;
at least one client device, for monitoring at least one audio stream, each audio stream corresponding to a user; and
an advertisement exposure module, for comparing the at least one monitored audio stream with the generated at least one advertisement signature and for, responsive to the comparison, identifying at least one time at which the user was exposed to an advertisement. - View Dependent Claims (49)
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50. A system for tracking user exposure to an advertisement, comprising:
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at least one client device, for monitoring at least one user audio stream, each user audio stream corresponding to a user, by recording portions of the user audio stream;
at least one media monitor, for monitoring at least one broadcast audio stream, each broadcast audio stream corresponding to a channel;
an advertisement flighting monitor, for comparing the at least one monitored broadcast audio stream with at least one advertisement signature, and for, responsive to the comparison, identifying at least one time at which an advertisement was presented on a channel;
a channel identifier, for detecting user exposure to the channel on which the advertisement was presented; and
an output device, for outputting an indication that the user was exposed to the advertisement. - View Dependent Claims (51, 52, 53)
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Specification