System and method for advertisement management
First Claim
Patent Images
1. A system for organizing advertising content associated with an advertised property, the system comprises:
- one or more ad group data structures operative to store one or more advertisements associated with one or more ad group data structures;
one or more campaign data structures operative to store the one or more ad group data structures associated with a given ad campaign; and
one or more account data structures operative to store one or more ad campaigns associated with the advertised property.
9 Assignments
0 Petitions
Accused Products
Abstract
The present invention relates to systems and methods for optimizing and managing advertising campaigns. The method of the present invention comprises storing one or more advertisement data structures associated with an ad group data structure in the ad group data structure. One or more ad group data structures associated with a campaign data structure are stored in an ad campaign data structure. Additionally, one or more ad campaign data structures associated with an advertised property are stored in an account data structure.
-
Citations
30 Claims
-
1. A system for organizing advertising content associated with an advertised property, the system comprises:
-
one or more ad group data structures operative to store one or more advertisements associated with one or more ad group data structures;
one or more campaign data structures operative to store the one or more ad group data structures associated with a given ad campaign; and
one or more account data structures operative to store one or more ad campaigns associated with the advertised property. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
-
-
11. A method for organizing advertising content associated with an advertised property, the method comprises:
-
storing, in an ad group data structure, one or more advertisement data structures associated with the ad group data structure;
storing, in a campaign data structure, one or more ad group data structures associated with the ad campaign data structure; and
storing, in an account data structure, one or more ad campaign data structures associated with the advertised property. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
-
-
21. A method for organizing advertising content associated with an advertised web property, the method comprises:
-
creating an advertising account;
associating the account with the advertised property;
creating one or more ad campaigns associated with the account;
creating one or more ad groups associated with the ad campaign; and
creating one or more advertisements associated with the ad group. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30)
-
Specification