Automatically generating content for presenting in a preview pane for ADS
First Claim
1. A system that facilitates automatically generating custom advertising content to facilitate a user'"'"'s interaction with a vendor, comprising:
- an electronic advertisement conveyed to a user in an ad space provided by a third party; and
a secondary advertisement generating component to automatically generate at least part of a content of a secondary advertisement, the secondary advertisement occurring upon receiving a user indication, the secondary advertisement providing content associated with the electronic advertisement and thereby facilitating the user'"'"'s interaction with the vendor.
2 Assignments
0 Petitions
Accused Products
Abstract
The user interfaces, methods and systems described herein facilitate user interaction with an ad space by conveying additional advertising content via a preview pane and facilitate automatically generating the content of the preview pane. By way of example, an electronic advertisement is conveyed to a user in an ad space provided by a third party, and a secondary advertisement generating component automatically generates at least part of the content of a secondary advertisement. The secondary advertisement provides content associated with the electronic advertisement and occurs upon receiving a user indication. A context acquiring component also may provide context information to the secondary advertisement generating component to automatically generate at least part of the content of the secondary advertisement. By way of another example, a user is provided with one or more ads from a plurality of different advertisers in a first ad space maintained by an ad space supplier. A user input identifying at least one of the ads from the plurality of different advertisers is received. A second ad space for a supplemental ad having supplemental advertising information relating to the at least one ad identified by the user input is provided. At least part of the supplemental advertising information supplied in the supplemental ad is automatically produced. Contextual information also may be employed to automatically produce at least part of the supplemental advertising information.
-
Citations
20 Claims
-
1. A system that facilitates automatically generating custom advertising content to facilitate a user'"'"'s interaction with a vendor, comprising:
-
an electronic advertisement conveyed to a user in an ad space provided by a third party; and
a secondary advertisement generating component to automatically generate at least part of a content of a secondary advertisement, the secondary advertisement occurring upon receiving a user indication, the secondary advertisement providing content associated with the electronic advertisement and thereby facilitating the user'"'"'s interaction with the vendor. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
-
-
12. A method of providing customizable online advertising information to a user, comprising:
-
providing one or more ads from a plurality of different advertisers in a first ad space, the first ad space maintained by an ad space supplier;
receiving a user input identifying at least one of the ads in the first ad space;
providing a second ad space for a supplemental ad, the supplemental ad to have supplemental advertising information relating to the at least one ad in the first ad space identified by the user input; and
automatically producing at least part of the supplemental advertising information supplied in the supplemental ad. - View Dependent Claims (13, 14, 15, 16, 17, 18)
-
-
19. A second advertisement generated by a system for personalizing a third party online advertising venue, the system comprising:
-
an online advertising component to provide online advertisements from two or more separate advertisers to a user interacting with the third party online advertising venue; and
a second advertisement generating component to automatically generate at least part of a second advertisement, the second advertisement associated with at least one online advertisement, wherein upon receiving a user indication from the user, the second advertisement component personalizes the second advertisement according to contextual data. - View Dependent Claims (20)
-
Specification