MOBILE CONTENT CROSS-INVENTORY YIELD OPTIMIZATION
First Claim
1. A method comprising:
- searching a plurality of mobile content inventories in which a relevant mobile content is stored to determine a favorable mobile content for presentation to a mobile communication facility; and
presenting the favorable mobile content to the mobile communication facility.
2 Assignments
0 Petitions
Accused Products
Abstract
In embodiments of the present invention, improved capabilities are described for optimizing yield based at least in part on presenting mobile content, such as sponsored advertisements, sponsored content, or sponsored call numbers, to a mobile communication facility from a plurality of content inventories. Content selection from the plurality of inventories may be based on factors associated with a user, a mobile communication facility, a location, the advertisement/content/number, revenue (e.g. impression and clickthrough bids), payment terms, and the like. Additionally, mobile content may be available from a plurality of sources with individual revenue models that may affect optimization. By assessing the various factors and mobile content sources while maintaining at least a partial relevance to a mobile search query, optimal sponsored content may be determined, received from an inventory of mobile content, and presented to a mobile communication facility.
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Citations
123 Claims
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1. A method comprising:
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searching a plurality of mobile content inventories in which a relevant mobile content is stored to determine a favorable mobile content for presentation to a mobile communication facility; and
presenting the favorable mobile content to the mobile communication facility. - View Dependent Claims (2, 3, 9, 21, 22, 23, 30, 34, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 118)
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4-8. -8. (canceled)
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10-20. -20. (canceled)
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24-29. -29. (canceled)
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31-33. -33. (canceled)
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35. (canceled)
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46-117. -117. (canceled)
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119-121. -121. (canceled)
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122. A system comprising:
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a search facility adapted to search a plurality of mobile content inventories in which a relevant mobile content is stored to determine a favorable mobile content for presentation to a mobile communication facility; and
a presentation facility adapted to present the favorable mobile content to the mobile communication facility.
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123-242. -242. (canceled)
Specification