Systems and Methods For Content Customization
First Claim
1. A method for providing a customized advertisement comprising:
- storing a set of templates of at least components of advertisements, the templates defining a set of media objects;
receiving, over a computer network, information related to an advertiser;
based on the information related to the advertiser, presenting to the advertiser, over the computer network, a list of a subset of the set of templates of at least components of advertisements;
receiving from the advertiser a selection of a template from the list of the subset of the set of templates;
playing the template that the advertiser selected, without custom information from the advertiser;
prompting the advertiser to provide input to create a customized advertisement based on the selected template; and
creating a customized advertisement from the selected template and the input provided by the advertiser.
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Accused Products
Abstract
Methods and systems for providing customized advertisements; for example, including storing a set of templates of components of advertisements, the templates defining a set of media objects; receiving, over a computer network, information related to an advertiser; based on the information related to the advertiser, presenting to the advertiser, over the computer network, a list of a subset of the set of templates of at least components of advertisements; receiving from the advertiser a selection of a template from the list of the subset of the set of templates; playing the template that the advertiser selected, without custom information from the advertiser; prompting the advertiser to provide input to create a customized advertisement based on the selected template; and creating a customized advertisement from the selected template and the input provided by the advertiser. The method may include using an edit decision list to represent organization of objects in templates.
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Citations
51 Claims
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1. A method for providing a customized advertisement comprising:
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storing a set of templates of at least components of advertisements, the templates defining a set of media objects;
receiving, over a computer network, information related to an advertiser;
based on the information related to the advertiser, presenting to the advertiser, over the computer network, a list of a subset of the set of templates of at least components of advertisements;
receiving from the advertiser a selection of a template from the list of the subset of the set of templates;
playing the template that the advertiser selected, without custom information from the advertiser;
prompting the advertiser to provide input to create a customized advertisement based on the selected template; and
creating a customized advertisement from the selected template and the input provided by the advertiser. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A method for providing a customized video advertisement comprising:
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storing a set of media objects for use in media advertisement templates;
storing a set of media advertisement templates, the templates including standardized electronic information that represents organization of respective media objects in an advertisement corresponding to the template;
receiving, over a computer network, information related to a remotely located advertiser;
based on the information related to the advertiser, presenting to the advertiser, over the computer network, a list of a subset of the set of video advertisement templates;
receiving from the advertiser a selection of an advertisement template;
prompting the advertiser to provide input for the template;
based on the input for the template, updating the electronic information that represents organization of the media objects; and
creating a customized video advertisement from the advertisement template, the input provided by the advertiser, and the electronic information that represents organization of the media objects. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35)
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36. A method for providing a customized video advertisement comprising:
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storing a set of media objects for use in media advertisement templates;
storing a set of media advertisement templates, the templates including an edit decision list (EDL) representing organization of respective media objects in an advertisement corresponding to the template;
storing, within portions of the EDL, which portions are formatted for content, metadata with instructions regarding use of the template;
receiving, over a computer network, information related to an advertiser;
based on the information related to the advertiser and the metadata with instructions regarding use of the template, creating a customized video advertisement from the advertisement from the template and associated media objects. - View Dependent Claims (37, 38, 39)
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40. A method for providing a customized advertisement comprising:
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providing a set of media objects for use in customized advertisements;
storing information regarding relation of royalties to media object in the set of objects;
receiving from the advertiser, over a computer network, input to create a customized advertisement including at least a subset of the media objects;
based on the input and the subset of media objects, creating a customized video advertisement that includes the media objects; and
automatically determining royalties for a media object based on use of the media object within the advertisement. - View Dependent Claims (41, 42, 43, 44)
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45. A media system for providing a customized video advertisement comprising:
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a media object database including set of media objects for use in media advertisement templates;
a template database including a set of media advertisement templates, the templates including information representing organization of respective media objects in an advertisement corresponding to the template, wherein, within portions of the information representing organization of respective media objects that are formatted for content, metadata is stored with instructions regarding use of the template; and
logic that creates a customized video advertisement including media objects from the media object database associated with the template, the customized video advertisement being based on a template and the metadata with instructions regarding use of the template. - View Dependent Claims (46, 47, 48, 49, 50, 51)
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Specification