Systems and methods for semantic editorial control and video/audio editing

• US 20070168259A1
• Filed: 07/28/2006
• Published: 07/19/2007
• Est. Priority Date: 04/07/2000
• Status: Active Grant

• Current Assignee: FreeWheel Media Incorporated (Comcast Corporation)
• Original Assignee: Visible World Incorporated (Comcast Corporation)
• Inventors: Weite, David, Haberman, Seth
• Granted Patent: US 7,870,577 B2
• Time in Patent Office: Days
• US Class Current: 705/26
• CPC Class Codes: G06Q 10/101 Collaborative creation, e.g. joint development of products or services
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

In accordance with the present invention, a media content management application that allows a user to create and customize a version of media content based on semantic criteria is provided. Based on semantic criteria, the media content management application may use editing/assembly software packages to construct a version of the media content for an intended audience. In addition, the media content management application allows a user to generate the version of media content suitable for a website and allows a user to receive feedback from the website. Based on the feedback from the website, the media content management application may select one version of the media content from a plurality of content, adjust the placement of the media content prior to broadcasting the media content, and/or customize the media content prior to broadcasting the media content.

Claims

1. A method of delivering media content for an intended audience, the method comprising:

using an assembly software package to assemble a plurality of versions of the media content, wherein the plurality of versions of media content are formatted for broadcast television;

converting at least one of the plurality of versions of the media content to a format suitable for use on a website;

transmitting the at least one converted version of the media content to the website, wherein feedback on the at least one converted version of the media content is received from the website; and

selecting one of the plurality of versions of the media content for broadcasting based at least in part on received feedback.

2. The method of claim 1, wherein the feedback further comprises information that a user of the website performed at least one of the following actions:

fast-forwarded through the converted version of the media content, rewound the converted version of the media content, paused the converted version of the media content, paused the converted version of the media content at particular time, replayed the converted version of the media content, played the converted version of the media content for a particular time, created a link to the converted version of the media content, and sent a link to the converted version of the media content to another user.

3. The method of claim 1, wherein the format suitable for use on a website includes at least one of:

Windows Media format, Advanced Streaming format (ASF), digital media format, and a streaming media format.

4. The method of claim 1, wherein the website is selected based upon matching demographics associated with the website with the demographics of the intended audience.

5. The method of claim 1, further comprising providing the user with a list of recommended websites for placing the converted version of the media content.

6. A method of delivering media content for an intended audience, the method comprising:

using an assembly software package to assemble at least one version of the media content, wherein the version of the media content is formatted for broadcast television;

converting the at least one versions of the media content to a format suitable for use on a website;

transmitting the converted version of the media content to the website, wherein feedback on the converted version of the media content is received from the website; and

based at least in part on received feedback, adjusting the version of the media content that is formatted for broadcast television prior to broadcasting.

7. The method of claim 6, further comprising adjusting the placement of the version of the media content in a program lineup.

8. The method of claim 6, further comprising, based at least in part on the received feedback, adjusting the version of the media content by placing the version of the media content into at least one of:

a particular advertisement group, a particular time slot, a particular television program, and a particular demographic.

9. The method of claim 6, further comprising:

based at least in part on the received feedback, retrieving substitute media segments from a database for insertion into a message template;

replacing at least one media segment from the version of the media content with at least one retrieved substitute media segment; and

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using the assembly software package to assemble an updated version of the media content.

10. The method of claim 6, further comprising optimizing the cost of the at least one version of the media content based at least in part on the received feedback.

11. The method of claim 10, further comprising attaching semantic criteria to the at least one version of the media content, wherein the attached semantic criteria allows the user to manage the cost of the at least one version of the media content.

12. The method of claim 6, wherein the feedback further comprises information that a user of the website performed at least one of the following actions:

fast-forwarded through the converted version of the media content, rewound the converted version of the media content, paused the converted version of the media content, paused the converted version of the media content at particular time, replayed the converted version of the media content, played the converted version of the media content for a particular time, created a link to the converted version of the media content, and sent a link to the converted version of the media content to another user.

13. The method of claim 6, wherein the format suitable for use on a website includes at least one of:

Windows Media format, Advanced Streaming format (ASF), digital media format, and a streaming media format.

14. The method of claim 6, wherein the website is selected based upon matching demographics associated with the website with the demographics of the intended audience.

15. The method of claim 6, further comprising providing the user with a list of recommended websites for placing the converted version of the media content.

16. A system of delivering media content for an intended audience, the system comprising:

a processor at least partially executing a media content management application that is configured to;

use an assembly software package to assemble a plurality of versions of the media content, wherein the plurality of versions of media content are formatted for broadcast television;

convert at least one of the plurality of versions of the media content to a format suitable for use on a website;

transmit the at least one converted version of the media content to the website, wherein feedback on the at least one converted version of the media content is received from the website; and

select one of the plurality of versions of the media content for broadcasting based at least in part on received feedback.

17. The system of claim 16, wherein the feedback further comprises information that a user of the website performed at least one of the following actions:

fast-forwarded through the converted version of the media content, rewound the converted version of the media content, paused the converted version of the media content, paused the converted version of the media content at particular time, replayed the converted version of the media content, played the converted version of the media content for a particular time, created a link to the converted version of the media content, and sent a link to the converted version of the media content to another user.

18. The system of claim 16, wherein the format suitable for use on a website includes at least one of:

Windows Media format, Advanced Streaming format (ASF), digital media format, and a streaming media format.

19. The system of claim 16, wherein the media content management application is further configured to select the website based upon matching demographics associated with the website with the demographics of the intended audience.

20. The system of claim 16, wherein the media content management application is further configured to provide the user with a list of recommended websites for placing the converted version of the media content.

21. A system of delivering media content for an intended audience, the system comprising:

a processor at least partially executing a media content management application that is configured to;

use an assembly software package to assemble at least one version of the media content, wherein the version of the media content is formatted for broadcast television;

convert the at least one versions of the media content to a format suitable for use on a website;

transmit the converted version of the media content to the website, wherein feedback on the converted version of the media content is received from the website; and

based at least in part on received feedback, adjust the version of the media content that is formatted for broadcast television prior to broadcasting.

22. The system of claim 21, wherein the media content management application is further configured to adjust the placement of the version of the media content in a program lineup.

23. The system of claim 21, wherein the media content management application is further configured to, based at least in part on the received feedback, adjust the version of the media content by placing the version of the media content into at least one of:

a particular advertisement group, a particular time slot, a particular television program, and a particular demographic.

24. The system of claim 21, wherein the media content management application is further configured to:

based at least in part on the received feedback, retrieve substitute media segments from a database for insertion into a message template;

replace at least one media segment from the version of the media content with at least one retrieved substitute media segment; and

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use the assembly software package to assemble an updated version of the media content.

25. The system of claim 21, wherein the media content management application is further configured to optimize the cost of the at least one version of the media content based at least in part on the received feedback.

26. The system of claim 25, wherein the media content management application is further configured to attach semantic criteria to the at least one version of the media content, wherein the attached semantic criteria allows the user to manage the cost of the at least one version of the media content.

27. The system of claim 21, wherein the feedback further comprises information that a user of the website performed at least one of the following actions:

fast-forwarded through the converted version of the media content, rewound the converted version of the media content, paused the converted version of the media content, paused the converted version of the media content at particular time, replayed the converted version of the media content, played the converted version of the media content for a particular time, created a link to the converted version of the media content, and sent a link to the converted version of the media content to another user.

28. The system of claim 21, wherein the format suitable for use on a website includes at least one of:

Windows Media format, Advanced Streaming format (ASF), digital media format, and a streaming media format.

29. The system of claim 21, wherein the media content management application is further configured to select the website based upon matching demographics associated with the website with the demographics of the intended audience.

30. The system of claim 21, wherein the media content management application is further configured to provide the user with a list of recommended websites for placing the converted version of the media content.