Targeted mobile advertisements
First Claim
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1. A method of generating relevant promotional materials for transmission to a mobile device, comprising:
- receiving a query from the mobile device;
identifying a plurality of advertisements associated with an advertiser-directed delivery parameter that match parameters for the mobile device; and
generating a response to the query comprising search results and the plurality of advertisements.
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Abstract
A method of generating relevant promotional materials for transmission to a mobile device includes receiving a query from the mobile device, identifying a plurality of advertisements associated with an advertiser-directed delivery parameter that match parameters for the mobile device, and generating a response to the query comprising search results and the plurality of advertisements.
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Citations
19 Claims
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1. A method of generating relevant promotional materials for transmission to a mobile device, comprising:
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receiving a query from the mobile device;
identifying a plurality of advertisements associated with an advertiser-directed delivery parameter that match parameters for the mobile device; and
generating a response to the query comprising search results and the plurality of advertisements. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method of registering promotional materials with an internet-based content provider, comprising:
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providing a user identity to the content provider;
submitting to the content provider advertisement content for one or more advertisements; and
identifying to the content provider a device-specific parameter to target the delivery of the advertisement content. - View Dependent Claims (10, 11, 12)
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13. An internet-based content delivery system, comprising:
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an advertisement database storing a plurality of advertisements directed to mobile devices;
an interface connected to a network to receive requests for web-related content from a requester device; and
an advertisement filter module in communication with the interface to receive information relating to the request that indicates one or more features of the device making the request, and further in communication with the advertisement database to select advertisements for transmission to the requester device having parameters that match the one or more features of the device. - View Dependent Claims (14, 15, 16, 17, 18)
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19. An internet-based content delivery system, comprising:
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an advertisement database storing a plurality of advertisements directed to mobile devices;
an interface connected to a network to receive requests for web-related content from a requester device; and
means for restricting advertisements from the advertisement database to be transmitted to the requester device.
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Specification