Distributing mobile advertisements

• US 9,251,520 B2
• Filed: 02/22/2006
• Issued: 02/02/2016
• Est. Priority Date: 02/22/2006
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Shen, Si, Tokusei, Kentaro, Yan, Weipeng Paul, Nguyen, Giao, Miller, Steve
• Primary Examiner(s): Sigmond, Bennett
• Assistant Examiner(s): Macasiano, Marilyn G
• Application Number:
  US11/360,015
• Publication Number:
  US 20070198339A1
• Time in Patent Office: 3,632 Days
• Field of Search: 705/7, 705/14, 707/751, 707/26.1, 707/26.8, 455/412.1, 455/414.1, 455/414.3, 455/466, 455/403, 455/414, 715/854
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method of generating relevant promotional materials for transmission to a mobile device includes receiving a query from the mobile device, identifying a plurality of advertisements associated with an advertiser-directed delivery parameter that match parameters for the mobile device, and generating a response to the query comprising search results and the plurality of advertisements.

Claims

1. A computer-implemented method of registering promotional materials with an Internet-based content provider, comprising:

generating, by one or more processing devices, one or more advertisements, the one or more advertisements being for distribution to one or more users, each user associated with one or more devices, wherein generating comprises;

identifying, by one or more processing devices, advertisement content for the one or more advertisements;

generating a creative for each of the one or more advertisements based on the identified advertisement content; and

designating, by the one or more processing devices, the one or more advertisements for use on a mobile platform or a non-mobile platform;

receiving, by the one or more processing devices, a request for content from a user of the one or more devices;

determining, by the one or more processing devices, device-specific parameters for a device associated with the request, wherein the device specific parameters are indicative of the device being configured to properly display the advertisement content and comprise a parameter that specifies a platform associated with the device and a parameter that identifies types of mark-up languages supported by the device;

reformatting, by the one or more processing devices, one or more of the one or more advertisements so that the one or more advertisements can be used on a different platform, the different platform being the platform associated with the device, wherein reformatting includes truncating text included in a given advertisement and receiving one or more additional advertiser constraints related to presentation of the given advertisement to a subset of the devices associated with the different platform;

determining, by the one or more processing devices, based on the device specific parameters, the request and the additional advertiser constraints, one or more of the one or more advertisements for presentation to the device; and

providing, by the one or more processing devices, the determined one or more advertisements for presentation to the device.

2. The method of claim 1, further comprising linking an advertisement landing page that includes a click-to-call selection that causes a telephone number associated with a respective one of the one or more advertisements to be dialed.

3. The method of claim 1, wherein the device-specific parameters further comprise another parameter selected from a group consisting of wireless carrier, device model, and device maker.

4. The method of claim 1, further comprising:

receiving, by the one or more processing devices, a calling number or a landing page, the calling number or the landing page being associated with the advertisement content for the one or more advertisements.

5. The method of claim 1, wherein identifying the advertisement content for one or more advertisements further comprises:

receiving a URL for a page not formatted for display on mobile devices; and

receiving a request to initiate a process to convert the page not formatted for display on mobile devices into a page formatted for display on mobile devices.

6. The method of claim 1, further comprising receiving, by the one or more processing devices, a bid associated with the advertisement.

7. The method of claim 1, further comprising receiving, by the one or more processing devices, a first bid that includes a first bid amount associated with display of the advertisement on a non-mobile device and a second bid that includes a second bid amount associated with display of the advertisement on a mobile device, the second bid amount being different from the first bid amount.

8. The method of claim 1, further comprising:

identifying, by the one or more processing devices, one or more target languages for the advertisement; and

receiving, from the one or more processing devices, a character limit equal to a minimum character limit of the character limits associated with the target languages.

9. The method of claim 1, wherein identifying the advertisement content for one or more advertisements further comprises:

receiving, by the one or more processing devices, a selection of one or more advertisements that include advertisement text not formatted for display on mobile devices;

receiving, from the one or more processing devices, truncated text of the advertisement formatted for display on mobile devices; and

receiving, by the one or more processing devices, re-formatted versions of the advertisements that include one or more modifications to the truncated text.

10. A computer-implemented method of registering promotional materials with an Internet-based content provider, comprising:

generating, by one or more processing devices, one or more advertisements, the one or more advertisements being for distribution to one or more users, wherein generating comprises;

identifying, by the one or more processing devices, advertisement content for the one or more advertisements;

generating, by the one or more processing devices, a creative for each of the one or more advertisements based on the identified advertisement content, using a data entry application having a table with locations for designating;

a mobile or non-mobile platform for an advertisement

an advertisement title,

an advertisement description,

information for displaying a link to a landing page that includes a click-to-call telephone number that is a target of the advertisement content, the link, when selected, causes a device that is displaying the link to access the landing page and dial the click-to-call telephone number, and

one or more device-specific parameters for each advertisement, the one or more device specific parameters being associated with one or more devices that are is to receive the advertisement content wherein the one or more device specific parameters are indicative of the one or more devices being configured to properly display the advertisement content and comprise a parameter that specifies a platform associated with the one or more devices and a parameter that identifies types of mark-up languages supported by the one or more devices;

receiving, by the one or more processing devices, a request for content from a user of one or more devices;

determining, by the one or more processing devices, device-specific parameters for a device associated with the request; and

reformatting, by the one or more processing devices, one or more of the one or more advertisements so that the one or more advertisements can be used on a different platform, the different platform being the platform associated with the device, wherein reformatting includes truncating text included in a given advertisement and receiving one or more additional advertiser constraints related to presentation of the given advertisement to a subset of the devices associated with the different platform.

11. The method of claim 10, wherein the device-specific parameter includes an identification of a device model.

12. An Internet-based content delivery system, comprising:

memory storing an advertisement database comprising one or more advertisements;

an interface, connected to a network, to receive one or more requests for web-related content from a requester device;

one or more processing devices configured to;

receive, using an advertisement filter module in communication with the interface, information relating to a request that indicates one or more device specific parameters of a requester device, the device specific parameters identifying a telecommunications carrier associated with the requester device and being indicative of the requester device being configured to properly display advertisement content of the one or more advertisements, the device specific parameters further identifying types of mark-up languages supported by the requester device and specifying a platform associated with the requester device, wherein the platform is one of a mobile platform or a non-mobile platform;

reformat one or more of the one or more advertisements so that the one or more advertisements can be used on a different platform, the different platform being the platform associated with the requester device, wherein reformatting includes truncating text included in a given advertisement and receiving one or more additional advertiser constraints related to presentation of the given advertisement to a subset of devices associated with the different platform; and

select, from the advertisement database, one or more advertisements that are for transmission to the requester device and that have parameters that match the one or more device specific parameters of the requester device; and

an interface, connected to a network, to provide a number of the selected one or more advertisements for presentation by the requester device, the number of provided advertisements being a function of the device specific parameters, the request, and the additional advertiser constraints.

13. The system of claim 12, wherein the parameters of the one or more advertisements are advertiser-selected parameters.

14. The system of claim 12, further comprising an ad manager module configured to accept advertising content and device-related restrictions on delivery of advertisements from advertisers who submit the advertisements.

15. The system of claim 12, wherein the advertisements each comprise an advertisement title, an advertisement description, and an advertisement URL.

16. The system of claim 12, wherein the advertisement filter module is configured to identify IP address information associated with the request and to filter content associated with the IP address information.

17. The system of claim 16, wherein the IP address information associated with the request comprises a wireless service provider IP address.

18. An Internet-based content delivery system, comprising:

memory storing an advertisement database comprising one or more advertisements directed to mobile devices, the advertisement database including locations for entry of;

an advertisement title,

an advertisement description,

an advertisement URL, and

one or more device-specific parameters for each advertisement, the one or more device-specific parameters being associated with one or more devices that are to receive the advertisement, wherein the one or more device specific parameters are indicative of the one or more devices being configured to properly display the one or more advertisements and comprise a parameter that identifies types of mark-up languages supported by the one or more devices, and a platform associated with the one or more devices, wherein the platform is one of a mobile platform or a non-mobile platform;

one or more processing devices for receiving a request for content from a user of the one or more devices;

one or more processing devices for determining device specific parameters for a device associated with the request;

one or more processing devices for reformatting one or more of the one or more advertisements so that the one or more advertisements can be used on a different platform, the different platform being the platform associated with the device, wherein reformatting includes truncating text included in a given advertisement and receiving one or more additional advertiser constraints related to presentation of the given advertisement to a subset of the devices associated with the different platform; and

one or more processing devices for determining one or more advertisements from the advertisement database to be transmitted to the device based on the device-specific parameters, the request, and the additional advertiser constraints,

wherein the system is programmed to provide a number of advertisements for presentation on the device, the number of provided advertisements being a function of an ability of the device to display content.