Method of marketing intangible and tangible products
First Claim
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1. A method comprising:
- (a) a radio station or network transmits content along with encoded product and price information;
(b) synchronizing of a mobile telephone with integrated multimedia player and radio to the tuning a primary radio receiver that is enabled to receive coded product information;
(c) receiving by the primary receiver of encoded information as to the identity and price of the product or service offered by sale by the primary receiver;
(d) displaying the product or service information by the primary receiver;
(e) deciding to purchase product or service;
(f) engaging a dedicated mobile telephone key for the purchase of the product or service;
(g) transmitting encoded purchase information and account information from the mobile telephone to a DDS;
(h) receiving encoded purchase information and account information by said DDS;
(i) authorizing by DDS of purchase of product or service from credit institution;
(j) transmitting to mobile telephone of by DDS confirmation of purchase(k) fulfilling purchase order.
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Abstract
A method of marketing tangible and intangible products using existing devices and networks. Product information is transmitted along with content by radio stations. The information is displayed or is sent by text message to an integrated mobile telephone, radio, multimedia player. The user purchases the product by using a dedicated function to transmit the purchase information. The purchase is either accepted by the mobile telephone provider or approved by a financial institution and the order is fulfilled.
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Citations
17 Claims
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1. A method comprising:
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(a) a radio station or network transmits content along with encoded product and price information; (b) synchronizing of a mobile telephone with integrated multimedia player and radio to the tuning a primary radio receiver that is enabled to receive coded product information; (c) receiving by the primary receiver of encoded information as to the identity and price of the product or service offered by sale by the primary receiver; (d) displaying the product or service information by the primary receiver; (e) deciding to purchase product or service; (f) engaging a dedicated mobile telephone key for the purchase of the product or service; (g) transmitting encoded purchase information and account information from the mobile telephone to a DDS; (h) receiving encoded purchase information and account information by said DDS; (i) authorizing by DDS of purchase of product or service from credit institution; (j) transmitting to mobile telephone of by DDS confirmation of purchase (k) fulfilling purchase order. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 10)
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9. A method of claim where the step of fulfilling the order where said order is the purchase of a song or video is to transmit said song or video to said mobile telephone by MMS.
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11. A method comprising:
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(a) offering products or service for sale by radio station (b) receiving a message with product or service information, including product or service identification and price, from a wireless telephone provider to a mobile telephone that has stored account information, with integrated multimedia player, including identifying the product or service and the price; (c) displaying said product or service information by the mobile telephone (d) deciding to purchase product or service; (e) replying to said message by a using dedicated function to transmit product or service information and said account information to mobile telephone provider; (f) receiving encoded purchase information and said account information; (g) transmitting to mobile telephone by mobile telephone provider of confirmation of purchase (i) fulfilling purchase order. - View Dependent Claims (12, 13, 14, 15, 17)
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16. A method of claim where the step of fulfilling the order where said order is the purchase of a song is to transmit the song to said mobile telephone.
Specification