Interaction analysis and prioritization of mobile content

• US 20070260635A1
• Filed: 03/21/2006
• Published: 11/08/2007
• Est. Priority Date: 09/14/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Granted Patent: US 7,912,458 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: H04L 67/30 Profiles
• CPC Class Codes: H04L 67/565 Conversion or adaptation of application format or content adding application control or application functional data H04L67/561
• CPC Class Codes: H04L 67/5651 Reducing the amount or size of exchanged application data
• CPC Class Codes: H04M 3/42 Systems providing special services or facilities to subscribers specially adapted for wireless communication networks H04W4/00

Abstract

In embodiments of the present invention improved capabilities are described for receiving interaction information relating to a mobile communication facility, weighting content based at least in part on the interaction information, and ordering the content for presentation on a mobile communication facility based at least in part on the weighting.

Claims

1. A method of prioritizing target mobile content comprising:

receiving interaction information relating to a mobile content accessed by a first mobile communication facility;

weighting the mobile content based at least in part on the interaction information; and

providing the weight as a parameter for use in ordering the mobile content for presentation on a second mobile communication facility.

2. The method of claim 1, wherein the interaction information has a user authority associated with it.

10. The method of claim 1, wherein the interaction information indicates a transaction event occurred.

11. The method of claim 1, wherein the interaction information includes a transaction history.

12. The method of claim 1, wherein the interaction information includes a purchase history.

13. The method of claim 1, wherein the interaction information includes a user history.

14. The method of claim 1, wherein the weighting of the target mobile content further comprises weighting the target mobile content at least in part on a plurality of interaction information relating to the mobile content.

15. The method of claim 14, wherein the plurality of interaction information relates to a plurality of mobile communication facilities.

16. The method of claim 1, wherein the mobile content is a downloadable content.

17. The method of claim 1, wherein the mobile content is a sponsored link.

29. The method of claim 1, wherein the second mobile communication facility is a cellular phone.

30. The method of claim 1, wherein the second mobile communication facility is a phone.

31. The method of claim 1, wherein the second mobile communication facility is a mobile phone.

32. The method of claim 1, wherein the second mobile communication facility is a GSM phone.

42. The method of claim 1, wherein the interaction information is based at least in part on a user transaction.

46. The method of claim 1, wherein the interaction information is based at least in part on an expertise.

52. The method of claim 1, wherein the interaction information is a segmentation of at least one factor associated with the mobile communication facility.

59. The method of claim 1, wherein the weighting of the mobile content is presented as a score.

3-9. -9. (canceled)

18-28. -28. (canceled)

33-41. -41. (canceled)

43-45. -45. (canceled)

47-51. -51. (canceled)

53-58. -58. (canceled)

60-63. -63. (canceled)

64. A method of prioritizing target mobile content comprising:

receiving interaction information relating to a mobile content accessed by a first mobile communication facility;

weighting the mobile content based at least in part on the interaction information; and

ordering the mobile content for presentation on a second mobile communication facility based at least in part according to the weight.

65-126. -126. (canceled)

127. A method of prioritizing target mobile content comprising:

receiving a plurality of mobile content interaction information, wherein each of the plurality relates to a mobile content;

weighting the mobile content based at least in part on the plurality of mobile content interaction information; and

presenting the mobile content to a mobile communication facility.

128-189. -189. (canceled)

190. A system of prioritizing target mobile content comprising:

a receiving facility adapted for receiving interaction information relating to a mobile content accessed by a first mobile communication facility;

a weighting facility adapted for weighting the mobile content based at least in part on the interaction information; and

a providing facility adapted for providing the weight as a parameter for use in ordering the mobile content for presentation on a second mobile communication facility.

191-252. -252. (canceled)

253. A system of prioritizing target mobile content comprising:

a receiving facility adapted for receiving interaction information relating to a mobile content accessed by a first mobile communication facility;

a weighting facility adapted for weighting the mobile content based at least in part on the interaction information; and

an ordering facility adapted for ordering the mobile content for presentation on a second mobile communication facility based at least in part according to the weight.

254-315. -315. (canceled)

316. A system of prioritizing target mobile content comprising:

a receiving facility adapted for receiving a plurality of mobile content interaction information, wherein each of the plurality relates to a mobile content;

a weighting facility adapted for weighting the mobile content based at least in part on the plurality of mobile content interaction information; and

a presenting facility adapted for presenting the mobile content to a second mobile communication facility.

317-378. -378. (canceled)