SYSTEM AND METHOD FOR AUCTIONING AVAILS
First Claim
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1. A method for use in connection with delivering assets to users of a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to multiple users, the method comprising:
- providing information regarding an available asset delivery spot for delivering content;
receiving bids for said asset delivery spot, wherein said bids are received from one or more asset providers;
based on a winning bid, inserting an asset of one of the asset providers into the a content stream of the broadcast network for delivery during said asset delivery spot; and
adjusting a payment associated with the winning bid based on information regarding deliveries of said asset to users of the broadcast network.
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Abstract
A system and method is provided for use in connection with auctioning delivery spots (e.g., ad spots) or commercial impressions in a broadcast network. The system provides (1702) information regarding asset delivery spots and receives (1704) bids from asset providers. A winning bidder is determined (1706), and a corresponding asset is delivered (1908) via the internet
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Citations
69 Claims
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1. A method for use in connection with delivering assets to users of a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to multiple users, the method comprising:
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providing information regarding an available asset delivery spot for delivering content;
receiving bids for said asset delivery spot, wherein said bids are received from one or more asset providers;
based on a winning bid, inserting an asset of one of the asset providers into the a content stream of the broadcast network for delivery during said asset delivery spot; and
adjusting a payment associated with the winning bid based on information regarding deliveries of said asset to users of the broadcast network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A method for use in connection with delivering assets to users of a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to multiple users, the method comprising:
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auctioning an asset delivery spot of a broadcast program for broadcast to a network audience, wherein said auctioning is based on at least first and second audience characteristics;
inserting first and second assets associated with winning bids for said first and second audience characteristics into at least one content stream of the broadcast network; and
delivering, via said broadcast network, said first asset to a first portion of the network audience of said broadcast program during said asset delivery spot;
delivering, via said broadcast network, said second asset to a second portion of the network audience of said broadcast program during said asset delivery spot. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30, 34, 35, 36, 37, 38, 39)
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31. The method of claim 31, wherein inserting comprises:
inserting the first and second assets into first and second parallel content streams that are broadcast in synchrony with a content stream including the asset delivery spot. - View Dependent Claims (32, 33)
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40. A method for use in connection with delivering assets to users of a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to multiple users, the method comprising:
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offering a predetermined number of audience impressions for an audience having at least one predefined targeting criteria;
receiving bids for said audience impressions from one or more asset providers; and
delivering an asset of a winning asset provider to network users having said at least one defined targeting criteria. - View Dependent Claims (41, 42, 43, 44, 45, 46, 47)
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48. A method for use in connection with delivering assets to users of a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to multiple users, the method comprising:
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obtaining at least one audience characteristic for an upcoming asset delivery spot in a broadcast content stream;
identifying ad campaigns having targeting criteria corresponding with said at least one audience characteristic;
determining a winning ad campaign from said identified ad campaigns; and
delivering an asset associated with said winning ad campaign during said asset delivery spot. - View Dependent Claims (49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63)
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64. A system that delivers assets to users of a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to multiple users, the system comprising:
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a network interface for receiving ad campaign information from asset providers;
an auctioning processor that processes said ad campaign information to identify a winning ad campaign for at least a first asset delivery spot;
a content synchronizer that, when directed by the auctioning processor, delivers an asset associated with the winning ad campaign to users of the broadcast network; and
a traffic and billing module that calculates a value for the delivery of the asset based on the delivery of the asset to the users of the broadcast network. - View Dependent Claims (65, 66, 67, 68, 69)
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Specification