SYSTEM AND METHOD FOR AUCTIONING AVAILS

• US 20070288953A1
• Filed: 06/12/2007
• Published: 12/13/2007
• Est. Priority Date: 06/12/2006
• Status: Abandoned Application

• Current Assignee: Invidi Technologies Corporation
• Original Assignee: Invidi Technologies Corporation
• Inventors: Wilson, Daniel, Sheeman, Patrick
• Application Number:
  US11/761,965
• Publication Number:
  US 20070288953A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: G06Q 30/08 Auctions
• CPC Class Codes: H04H 20/10 Arrangements for replacing or switching information during the broadcast or the distribution
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/262 Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists scheduling strategies for dispatcher in multiprogramming arrangements G06F9/4881; arrangements for scheduling broadcast services or broadcast-related services H04H60/06; flow control in packet networks H04L47/10; establishing a time schedule or organising the servicing of application requests H04L67/62
• CPC Class Codes: H04N 21/4516 involving client characteristics, e.g. Set-Top-Box type, software version or amount of memory available
• CPC Class Codes: H04N 21/454 Content or additional data filtering, e.g. blocking advertisements
• CPC Class Codes: H04N 21/4882 for displaying messages, e.g. warnings, reminders arrangements for providing short real-time information to substation in data switching networks H04L12/1895
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system and method is provided for use in connection with auctioning delivery spots (e.g., ad spots) or commercial impressions in a broadcast network. The system provides (1702) information regarding asset delivery spots and receives (1704) bids from asset providers. A winning bidder is determined (1706), and a corresponding asset is delivered (1908) via the internet

Claims

1. A method for use in connection with delivering assets to users of a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to multiple users, the method comprising:

providing information regarding an available asset delivery spot for delivering content;

receiving bids for said asset delivery spot, wherein said bids are received from one or more asset providers;

based on a winning bid, inserting an asset of one of the asset providers into the a content stream of the broadcast network for delivery during said asset delivery spot; and

adjusting a payment associated with the winning bid based on information regarding deliveries of said asset to users of the broadcast network.

2. The method of claim 1, wherein providing comprises providing network channel information and delivery time information for said asset delivery spot.

3. The method of claim 1, wherein providing further comprises:

providing ratings information for said asset delivery spot.

4. The method of claim 2, wherein said ratings information is provided for at least a first characteristic of a network users receiving the available asset delivery spot.

5. The method of claim 1, wherein providing comprises providing ratings information for at least first and second different demographic groups of network users.

6. The method of claim 1, wherein providing comprises providing at least one audience classification parameter for said asset delivery spot.

7. The method of claim 6, wherein said audience classification parameter relates to at least one of age, gender, income, geographic locale of a portion of an audience segment of interest.

8. The method of claim 1, wherein receiving said bids comprises interactively receiving bids from one or more user interfaces associated with one or more asset providers.

9. The method of claim 1, wherein receiving bids further comprises:

receiving predefined ad campaigns from one or more asset providers, said ad campaigns having one or more targeting criteria and bid information; and

correlating said targeting criteria and said bid information of said predefined ad campaigns with the information regarding an available asset delivery spot to identify a winning bid.

10. The method of claim 9, wherein correlating is an automated process.

11. The method of claim 10, wherein said winning bid is determined during a program that includes the asset delivery spot.

12. The method of claim 1, wherein inserting comprises:

replacing a default asset in the content delivery stream with the asset associated with the winning bid.

13. The method of claim 1, wherein, inserting comprises:

transmitting instructions to at least a portion of UEDs within the broadcast network to play the asset associated with the winning bid during said asset delivery spot, wherein said asset has previously been stored in storage associated with said UEDs.

14. The method of claim 1, wherein inserting comprises:

inserting the asset associated with the winning bid into a parallel content stream that is broadcast in synchrony with a content stream including the asset delivery spot.

15. The method of claim 14, further comprising:

providing information to at least a portion of UEDs in said broadcast network regarding the availability of said asset on said parallel content stream, wherein the information includes at least one target criteria for said asset.

16. The method of claim 1, further comprising:

based on a second winning bid, inserting a second asset of one of the asset providers into the a second content stream of the broadcast network for delivery during said asset delivery spot.

17. The method of claim 1, further comprising:

receiving asset delivery notifications from at least a portion of UEDs in the broadcast network, said asset delivery notifications providing indication of actual deliveries of said asset to network users.

18. The method of claim 17, wherein said winning bid is adjusted based on said actual deliveries.

19. The method of claim 1, wherein said winning bid comprises the highest bid for said asset delivery spot.

20. The method of claim 19, wherein said winning bid is adjusted to a nominal amount more than the second highest bid.

21. A method for use in connection with delivering assets to users of a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to multiple users, the method comprising:

auctioning an asset delivery spot of a broadcast program for broadcast to a network audience, wherein said auctioning is based on at least first and second audience characteristics;

inserting first and second assets associated with winning bids for said first and second audience characteristics into at least one content stream of the broadcast network; and

delivering, via said broadcast network, said first asset to a first portion of the network audience of said broadcast program during said asset delivery spot;

delivering, via said broadcast network, said second asset to a second portion of the network audience of said broadcast program during said asset delivery spot.

22. The method of claim 21, wherein said first and second assets are delivered simultaneously.

23. The method of claim 21, wherein said first and second assets are delivered on separate broadcast content streams.

24. The method of claim 21, wherein auctioning comprises:

performing a first auction for said first audience characteristic; and

performing a second auction for said second audience characteristic.

25. The method of claim 21, wherein auctioning comprises:

providing information regarding said asset delivery spot; and

receiving bids for said asset delivery spot, wherein said bids are received from one or more asset providers.

26. The method of claim 25, wherein providing information further comprises:

providing ratings information for said asset delivery spot.

27. The method of claim 26, wherein said ratings information is provided for at least first and second different demographic groups of network audience.

28. The method of claim 21, wherein said audience characteristics relate to at least one of age, gender, income, geographic locale of a portion of an audience segment of interest.

29. The method of claim 21, wherein inserting comprises:

replacing a default asset in the content delivery stream with one of the first and second assets and inserting the other of the first and second assets into a parallel content stream.

30. The method of claim 29, wherein, inserting comprises:

transmitting instructions to at least a portion of UEDs within the broadcast network to play one of the first and second assets during said asset delivery spot, wherein said first and second assets have previously been stored in storage associated with said UEDs.

34. The method of claim 21, wherein delivering comprises:

allowing UEDs of said broadcast network to randomly select one of the first and second assets for delivery during said asset delivery spot.

35. The method of claim 21, further comprising:

receiving asset delivery notifications from at least a portion of UEDs in the broadcast network, said asset delivery notifications providing indication of actual deliveries of said first and second assets to said first and second portions of said network audience.

36. The method of claim 21, further comprising:

adjusting payments associated with the winning bids based on information regarding deliveries of said first and second assets to said network audience.

37. The method of claim 21, wherein auctioning further comprises:

receiving predefined ad campaigns from asset providers, said ad campaigns having one or more targeting criteria and bid information; and

correlating said targeting criteria and said bid information of said predefined ad campaigns with information regarding said asset delivery spot to identify said winning bids.

38. The method of claim 37, wherein correlating is an automated process.

39. The method of claim 37, wherein said winning bids are determined during a program that includes the asset delivery spot.

31. The method of claim 31, wherein inserting comprises:

inserting the first and second assets into first and second parallel content streams that are broadcast in synchrony with a content stream including the asset delivery spot.

32. The method of claim 31, further comprising:

providing information to at least a portion of UEDs in said broadcast network regarding the availability of said first and second assets on said parallel content streams, wherein the information includes at least one target criteria for each said asset.

33. The method of claim 32, wherein delivering said first and second assets comprises:

allowing UEDs of said broadcast network to select one of the first and second assets for delivery during said asset delivery spot based on said target criteria.

40. A method for use in connection with delivering assets to users of a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to multiple users, the method comprising:

offering a predetermined number of audience impressions for an audience having at least one predefined targeting criteria;

receiving bids for said audience impressions from one or more asset providers; and

delivering an asset of a winning asset provider to network users having said at least one defined targeting criteria.

41. The method of claim 40, wherein said asset is delivered until said predetermined number of said audience impressions is achieved.

42. The method of claim 41, wherein delivering comprises:

delivering said asset at two or more temporally distinct times.

43. The method of claim 41, wherein delivering comprises:

delivering said asset on two or more different network channels.

44. The method of claim 40, wherein delivering comprises:

delivering said asset to said predetermined number of said network users within a predefined time frame.

45. The method of claim 40, wherein said targeting criteria relates to at least one of age, gender, income, geographic locale of a portion of an audience segment of interest.

46. The method of claim 40, wherein receiving said bids comprises interactively receiving bids from one or more user interfaces associated with one or more asset providers.

47. The method of claim 40, wherein receiving bids further comprises:

receiving predefined ad campaigns from one or more asset providers, said ad campaigns having one or more targeting criteria and bid information; and

correlating said targeting criteria of said predefined ad campaigns with the targeting criteria for said predetermined number of audience impressions to identify a winning bid of said winning asset provider.

48. A method for use in connection with delivering assets to users of a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to multiple users, the method comprising:

obtaining at least one audience characteristic for an upcoming asset delivery spot in a broadcast content stream;

identifying ad campaigns having targeting criteria corresponding with said at least one audience characteristic;

determining a winning ad campaign from said identified ad campaigns; and

delivering an asset associated with said winning ad campaign during said asset delivery spot.

49. The method of claim 48, further comprising:

adjusting at least one parameter of said winning ad campaign based on said delivering of said assert.

50. The method of claim 49, wherein said at least one parameter relates to a number of delivered impressions for said winning ad campaign.

51. The method of claim 49, wherein said at least one parameter relates to costs for said winning ad campaign.

52. The method of claim 48, further comprising:

obtaining information regarding a number of network users who received said asset.

53. The method of claim 52, further comprising:

calculating a cost for delivering said asset during said asset delivery spot based at least in part on said number of network users who received said asset.

54. The method of claim 53, wherein calculating said cost comprises multiplying said number of network users who received the asset with a bid price associated with said winning ad campaign.

55. The method of claim 52, wherein obtaining information comprises:

obtaining statistical information associated with delivery of said asset to said network users.

56. The method of claim 52, wherein obtaining information comprises:

obtaining reports from UEDs of network users who received said asset.

57. The method of claim 48, wherein obtaining at least one audience characteristic includes obtaining information relating to audience size.

58. The method of claim 48, wherein obtaining at least one audience characteristic includes obtaining information relating to audience demographics.

59. The method of claim 48, wherein identifying further comprises identifying ad campaigns having temporal targeting criteria corresponding with a time associated with said asset delivery spot.

60. The method of claim 48, wherein identifying further comprises identifying ad campaigns having programming targeting criteria corresponding with programming associated with said asset delivery spot.

61. The method of claim 48, wherein determining the winning ad campaign comprises:

multiplying a bid price associated with each ad campaign with an estimated audience for said asset delivery spot to determine an offering price for each ad campaign; and

selecting at least one winning ad campaign based on said offering price.

62. The method of claim 61, wherein said estimated audience is separated into different estimated audiences by demographic group and different ad campaigns may be multiplied by said different estimated audiences to determine said offering price for each ad campaign.

63. The method of claim 48, wherein said winning ad campaign is determined during a program that includes the asset delivery spot.

64. A system that delivers assets to users of a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to multiple users, the system comprising:

a network interface for receiving ad campaign information from asset providers;

an auctioning processor that processes said ad campaign information to identify a winning ad campaign for at least a first asset delivery spot;

a content synchronizer that, when directed by the auctioning processor, delivers an asset associated with the winning ad campaign to users of the broadcast network; and

a traffic and billing module that calculates a value for the delivery of the asset based on the delivery of the asset to the users of the broadcast network.

65. The system of claim 64, wherein delivery of the asset includes an insertion of the asset into a stream of programming associated with said asset delivery spot.

66. The system of claim 64, wherein delivery of the asset includes an insertion of said asset into a content stream that is broadcast in synchrony with a content stream including programming containing said asset delivery spot.

67. The system of claim 64, wherein said auctioning processor is operative to interactively receive ad campaign information form said asset providers during an auction.

68. The system of claim 64, wherein said auctioning processor is operative to utilize predetermined ad campaign information to determine one or more winning ad campaigns for said asset delivery spot.

69. The system of claim 64, wherein said traffic and billing module is operative to receive asset delivery reports from customer premise equipment of users of the broadcast network.