Affiliate Distribution of Advertisements with Compensation for Attention
First Claim
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1. A method of advertising, comprising:
- providing an affiliate with a code element or a link to a code element that, when executed by a machine, allows a user to view one or more advertisements, confirms that the user has viewed the one or more advertisements, and allows the user to be compensated for viewing the advertisements; and
compensating the affiliate;
wherein the code element is adapted to be distributed to users in the context of an informational page transmitted to users.
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Abstract
Methods and systems for advertising are disclosed. In the disclosed methods, advertisements are distributed in a medium such as the World Wide Web through affiliates. If a user views an advertisement, he or she may be compensated for his or her attention by a centralized compensation coordinator who contracts with the affiliates to distribute the advertisements.
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Citations
21 Claims
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1. A method of advertising, comprising:
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providing an affiliate with a code element or a link to a code element that, when executed by a machine, allows a user to view one or more advertisements, confirms that the user has viewed the one or more advertisements, and allows the user to be compensated for viewing the advertisements; and
compensating the affiliate;
wherein the code element is adapted to be distributed to users in the context of an informational page transmitted to users. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method of advertising, comprising:
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allowing one or more users to view advertisements through one or more affiliates;
compensating the one or more users for viewing the advertisements; and
compensating the affiliate. - View Dependent Claims (12, 13)
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14. A system for advertisement distribution, comprising:
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an advertisement system connected to a communications network, the advertisement system being adapted to store and communicate one or more advertisements to user clients over the communications network; and
one or more affiliate systems adapted to provide a code element to the user clients in the course of providing the user clients with an informational page over the communications network, the code element allowing users to view and be compensated for viewing one or more advertisements communicated by the advertisement system. - View Dependent Claims (15, 16, 17, 18)
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19. Machine-readable instructions on a machine-readable medium interoperable with a machine to:
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obtain an advertisement from a central source using a communication network;
allow a user to view the advertisement;
confirm that the user has paid attention to the advertisement; and
communicate identifying information about the user and an affiliate that provided the machine-readable instructions to the user such that the user can be compensated for viewing and paying attention to the advertisement and the affiliate can be compensated. - View Dependent Claims (20)
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21. A method of distributing advertising, comprising:
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providing code elements to users through affiliates, the code elements allowing users to obtain one or more advertisements from a central source using a communication network, view the one or more advertisements, and be compensated for viewing the one or more advertisements if the users have paid attention to the advertisements;
communicating identifying information about the users and the affiliates who provided the code elements to the users to the central source; and
compensating the affiliates.
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Specification