PRESENTING SEARCH ENGINE RESULTS BASED ON DOMAIN NAME RELATED REPUTATION

• US 20080021890A1
• Filed: 10/03/2007
• Published: 01/24/2008
• Est. Priority Date: 10/29/2004
• Status: Active Grant

• Current Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Original Assignee: Go Daddy Group Incorporated (GoDaddy, Inc.)
• Inventors: Thayer, Wayne, Adelman, Warren, Chadwick, Michael
• Granted Patent: US 7,970,858 B2
• Time in Patent Office: Days
• US Class Current: 707/3
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9566 URL specific, e.g. using aliases, detecting broken or misspelled links

Abstract

Disclosed methods provide for presenting search engine results based on domain name related reputation data. The search engine may sort or order search engine results based on domain name related reputation data. In some cases links connected to low reputation domain names may be excluded from search engine results. Alternatively, the search engine may show reputation ratings next to the links in the search engine results. Thus, allowing the Internet user to determine whether to visit the link or not. The reputation data may be tracked on the domain name itself, URLs, domain name purchaser or registrant, or email addresses associated with the domain name. The reputation data may include various categories, such as email practices, website content, privacy policies and practices, fraudulent activities, domain name related complaints, overall reputation, etc. The reputation data may be digitally signed for authenticity. The reputation data may be stored in a digital certificate.

Claims

1. A method, comprising the step of:

presenting a search engine results based on a domain name related reputation data, wherein said data comprises one or more records for a person associated with a domain name.

2. A method, comprising the step of:

presenting a search engine results based on a domain name related reputation data, wherein said data comprises one or more records for an entity associated with a domain name.

3. A method, comprising the step of:

presenting a search engine results based on a domain name related reputation data, wherein said data comprises one or more records for an email address associated with a domain name.

4. A method, comprising the step of:

presenting a search engine results based on a domain name related reputation data, wherein said data comprises one or more records associated with email practices.

5. A method, comprising the step of:

presenting a search engine results based on a domain name related reputation data, wherein said data comprises one or more records associated with a digital certificate associated with a domain name.

6. The method of claim 5, wherein said digital certificate comprises an SSL certificate.

7. A method, comprising the step of:

presenting a search engine results based on a domain name related reputation data, wherein said data is digitally signed for authenticity.

8. A method, comprising the step of:

presenting a search engine results based on a domain name related reputation data, wherein said data is stored in a DNS record.

9. A method, comprising the step of:

presenting a search engine results based on a domain name related reputation data, wherein said data is stored in a WHOIS record.

10. A method, comprising the step of:

presenting a search engine results based on a domain name related reputation data, wherein said data is stored in a digital certificate.