Systems and methods for accountable media planning
First Claim
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1. A method for facilitating web-based media planning, comprising:
- receiving a targeting goal input by a user;
recommending a media campaign to the user based on querying a data library using the targeting goal; and
collecting a response to the media campaign, wherefrom a measure of success of the media campaign is determined.
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Abstract
Systems and methods for facilitating web-based media planning are disclosed. Media campaigns are recommended based on querying a data library and using a targeting goal. A measure of success of the campaign is determined from responses to the campaign.
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Citations
30 Claims
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1. A method for facilitating web-based media planning, comprising:
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receiving a targeting goal input by a user;
recommending a media campaign to the user based on querying a data library using the targeting goal; and
collecting a response to the media campaign, wherefrom a measure of success of the media campaign is determined. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. An integrated media planning service platform, comprising:
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a media transaction manager for managing a plurality of user accounts corresponding to a plurality of users, wherein the media transaction manager is coupled to at least one of a data library and recommendation engine; and
an interactive portal for allowing the plurality of users access to at least one of the media transaction manager, the data library and the recommendation engine. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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Specification