Methods for Measuring Emotive Response and Selection Preference
First Claim
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12. A method of obtaining consumer research data comprising the steps;
- (a) presenting a visual stimulus to a consumer;
(b) defining an area of interest (AOI) in the visual stimulus;
(c) collecting eye gazing data from the consumer while presenting the visual stimulus to the consumer;
(d) collecting biometric data from the consumer while presenting the visual stimulus to the consumer; and
(e) associating the collected biometric data and the collected eye gazing data in relation to the AOI.
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Abstract
The present invention relates generally to consumer research methods for measuring emotive response to visual stimuli.
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Citations
24 Claims
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12. A method of obtaining consumer research data comprising the steps;
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(a) presenting a visual stimulus to a consumer; (b) defining an area of interest (AOI) in the visual stimulus; (c) collecting eye gazing data from the consumer while presenting the visual stimulus to the consumer; (d) collecting biometric data from the consumer while presenting the visual stimulus to the consumer; and (e) associating the collected biometric data and the collected eye gazing data in relation to the AOI. - View Dependent Claims (13, 14, 15)
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16. A method of obtaining consumer research data comprising the steps;
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(a) presenting a visual stimulus to a consumer; (b) defining an area of interest (AOI) in the visual stimulus; (c) collecting eye gazing data from the consumer while presenting the visual stimulus to the consumer and with regard to the AOI; (d) collecting biometric data from the consumer while presenting the visual stimulus to the consumer; and (e) translating the collected biometric data to an emotional metric data; (f) associating the emotional metric data and the collected eye gazing data in relation to the AOI. - View Dependent Claims (17, 18, 19, 20)
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21. A method of obtaining consumer research data comprising the steps:
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(a) presenting a visual stimulus to a consumer; (b) collecting face direction data in a non-tethered manner from the consumer while presenting the visual stimulus to the consumer; (c) collecting non-ocular biometric data in a non-tethered manner from the consumer while presenting the visual stimulus to the consumer. - View Dependent Claims (22)
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23-1. The method of claim 23, wherein the visual stimulus comprises a real store environment.
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