Methods for Measuring Emotive Response and Selection Preference

• US 20080065468A1
• Filed: 09/07/2007
• Published: 03/13/2008
• Est. Priority Date: 09/07/2006
• Status: Abandoned Application

• Current Assignee: The Procter & Gamble Company
• Original Assignee: The Procter & Gamble Company
• Inventors: Berg, Charles John, Harrington, Nick Robert, Ewart, David Keith
• Application Number:
  US11/851,638
• Publication Number:
  US 20080065468A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls

Abstract

The present invention relates generally to consumer research methods for measuring emotive response to visual stimuli.

Claims

12. A method of obtaining consumer research data comprising the steps;

(a) presenting a visual stimulus to a consumer;

(b) defining an area of interest (AOI) in the visual stimulus;

(c) collecting eye gazing data from the consumer while presenting the visual stimulus to the consumer;

(d) collecting biometric data from the consumer while presenting the visual stimulus to the consumer; and

(e) associating the collected biometric data and the collected eye gazing data in relation to the AOI.

13. The method of claim 12, further comprising the steps:

(a) providing the presented visual stimulus as a graphic;

(b) indicating the AOI as an AOI indicium on the graphic;

(c) indicating the associated collected biometric data as a biometric data indicium on the graphic;

(d) indicating the associated collected eye gazing data as an eye gazing data indicium on the graphic.

14. The method of claim 12, wherein the biometric data is chosen from brain function activity data, voice recognition data, body language data, cardiac data, or combinations thereof.

15. The method of claim 12, wherein the biometric data further comprises at least two of the following biometric data:

brain function activity data, voice recognition data, body language data, cardiac data, or combinations thereof.

16. A method of obtaining consumer research data comprising the steps;

(a) presenting a visual stimulus to a consumer;

(b) defining an area of interest (AOI) in the visual stimulus;

(c) collecting eye gazing data from the consumer while presenting the visual stimulus to the consumer and with regard to the AOI;

(d) collecting biometric data from the consumer while presenting the visual stimulus to the consumer; and

(e) translating the collected biometric data to an emotional metric data;

(f) associating the emotional metric data and the collected eye gazing data in relation to the AOI.

17. The method of claim 16, further comprising the steps:

(a) providing the presented visual stimulus as a graphic;

(b) indicating the AOI as an AOI indicium on the graphic;

(c) indicating the associated emotional metric data as emotional metric data indicium on the graphic;

(d) indicating the associated collected eye gazing data as an eye gazing data indicium on the graphic.

18. The method of claim 16, wherein the biometric data is chosen from brain function activity data, voice recognition data, body language data, cardiac data, or combinations thereof.

19. The method of claim 16, wherein the biometric data further comprises at least two of the following biometric data:

brain function activity data, voice recognition data, body language data, cardiac data, or combinations thereof.

20. The method of claim 19, further comprising the step of obtaining answer(s) from the consumer in response to a consumer questionnaire comprising one or more psychometric, psychographic questions.

21. A method of obtaining consumer research data comprising the steps:

(a) presenting a visual stimulus to a consumer;

(b) collecting face direction data in a non-tethered manner from the consumer while presenting the visual stimulus to the consumer;

(c) collecting non-ocular biometric data in a non-tethered manner from the consumer while presenting the visual stimulus to the consumer.

22. The method of claim 21, wherein the method further comprises the step of translating the collected biometric data to an emotional metric data.

23-1. The method of claim 23, wherein the visual stimulus comprises a real store environment.