SYSTEM AND METHOD FOR NETWORKED LOYALTY PROGRAM
5 Assignments
0 Petitions
Accused Products
Abstract
The present invention provides a system for implementing a loyalty program on a network-wide level. The system associates UPC and SKU data on a network level to reward consumers and/or to analyze the data for a variety of business purposes, such as market segmentation analyses and/or analyses relating to consumer spending behaviors or patterns, for example. In accordance with one aspect of the invention, the network may comprise any number of participants, including consumers (such primary and supplementary members of an aggregate consumer account), retailers (and any of their employees), manufacturers, third-party providers, and the like. In accordance with one aspect, the system enables participation by supplementary members who are associated with a primary member and, in this manner, facilitates the tracking of supplementary member purchasing behavior, reward points earning behavior, and reward points redemption behavior. In accordance with another aspect, the system permits instant enrollment of consumers at a retailer point-of-sale using information that the retailer has previously gathered from the consumer. In accordance with another aspect, the system facilitates the compilation of a purchaser profile, which may be used for a variety of purposes, including various types of marketing analyses.
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Citations
65 Claims
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1-55. -55. (canceled)
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56. A method for facilitating enrollment of a consumer in a networked loyalty program at a point-of-sale, the method comprising the steps of:
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obtaining a retailer loyalty identifier at a point-of-sale;
receiving an affirmative response to an enrollment query; and
transmitting retailer enrollment data to a remote processor;
wherein said retailer enrollment data is processed by said remote processor to effect enrollment of a consumer in a networked loyalty program. - View Dependent Claims (57, 58, 59, 60, 61)
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62. A method for facilitating enrollment of a consumer in a loyalty program at a point-of-sale, the method comprising the steps of:
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receiving retailer enrollment data communicated by a retailer after a consumer'"'"'s affirmative response to an enrollment query at a point-of-sale;
processing said retailer enrollment data as an application by said consumer for enrollment in a networked loyalty program;
opening a consumer account for said consumer; and
issuing a consumer ID to said consumer. - View Dependent Claims (63)
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64. A method for enrolling at a point-of-sale in a networked loyalty program, the method comprising the steps of:
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inputting a retailer loyalty identifier into a retailer system at a point-of-sale;
responding affirmatively to an enrollment query communicated by one of said retailer and said retailer system in response to the step of inputting; and
receiving a consumer ID which facilitates participation in a networked loyalty program.
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65-70. -70. (canceled)
Specification