LISTING GENERATION AND ADVERTISING MANAGEMENT UTILIZING CATALOG INFORMATION
First Claim
Patent Images
1. A method comprising:
- receiving, by an online publication system, data related to a product catalog;
accessing, by the online publication system, a merchant profile;
using the product catalog and the merchant profile to develop an advertising campaign; and
implementing the advertising campaign.
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Abstract
This document describes, among other things, systems and methods for generating advertising campaigns or listings utilizing catalog information. A method comprises receiving, by an online publication system, a product catalog; accessing, by the online publication system, a merchant profile; using the product catalog and the merchant profile to develop an advertising campaign; and implementing the advertising campaign.
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Citations
22 Claims
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1. A method comprising:
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receiving, by an online publication system, data related to a product catalog; accessing, by the online publication system, a merchant profile; using the product catalog and the merchant profile to develop an advertising campaign; and implementing the advertising campaign. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A computer-readable medium including instructions that, when performed by a computer in an online publication system, cause the computer to:
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receive a product catalog; access a merchant profile; and use the product catalog and the merchant profile to develop an advertising campaign. - View Dependent Claims (13, 14, 15, 16, 17, 18)
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19. A network-based publication system, comprising:
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at least one server; a first data store, communicatively coupled to the server, adapted to store a merchant profile; a second data store, communicatively coupled to the server, adapted to store a sales history; and a third data store, communicatively coupled to the server, adapted to store an advertising history; wherein the at least one server is adapted to receive a product catalog, access a merchant profile, and use the product catalog and the merchant profile to develop an advertising campaign. - View Dependent Claims (20, 21)
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22. A method comprising:
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means for receiving a product catalog; means for accessing a merchant profile; means for using the product catalog and the merchant profile to develop an advertising campaign; and means for implementing the advertising campaign.
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Specification