LISTING GENERATION AND ADVERTISING MANAGEMENT UTILIZING CATALOG INFORMATION

• US 20080082415A1
• Filed: 12/21/2006
• Published: 04/03/2008
• Est. Priority Date: 09/20/2006
• Status: Abandoned Application

• Current Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Original Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Inventors: Shastry, Vishwanath
• Application Number:
  US11/614,892
• Publication Number:
  US 20080082415A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

This document describes, among other things, systems and methods for generating advertising campaigns or listings utilizing catalog information. A method comprises receiving, by an online publication system, a product catalog; accessing, by the online publication system, a merchant profile; using the product catalog and the merchant profile to develop an advertising campaign; and implementing the advertising campaign.

Claims

1. A method comprising:

receiving, by an online publication system, data related to a product catalog;

accessing, by the online publication system, a merchant profile;

using the product catalog and the merchant profile to develop an advertising campaign; and

implementing the advertising campaign.

2. The method of claim 1, wherein the product catalog is formatted using a standardized interface language.

3. The method of claim 2, wherein the standardized interface language is XML.

4. The method of claim 1, wherein the advertising campaign is one of:

a context-sensitive advertising campaign or a search results advertising campaign.

5. The method of claim 4, wherein the context-sensitive advertising campaign includes one or more of:

advertisements provided with one or more search results;

advertisements provided in an online community area;

advertisements provided in an online commerce forum;

or advertisements provided in an online journalism forum.

6. The method of claim 4, wherein the search results advertising campaign includes an auction-based advertising cost structure.

7. The method of claim 1, further comprising:

interfacing with an external system to implement the advertising campaign.

8. The method of claim 7, wherein interfacing with the external system includes:

communicating one or more parameters of the advertising campaign to the external system; and

receiving data from the external system, wherein the data includes one or more of sales data or advertising data.

9. The method of claim 1, further comprising:

determining an efficacy of a current advertising campaign; and

modifying the current advertising campaign.

10. The method of claim 9, wherein determining the efficacy of the current advertising campaign includes:

receiving advertising data;

receiving sales data; and

comparing at least a portion of the advertising data to at least a portion of the sales data.

11. The method of claim 9, wherein modifying the current advertising campaign is performed automatically.

12. A computer-readable medium including instructions that, when performed by a computer in an online publication system, cause the computer to:

receive a product catalog;

access a merchant profile; and

use the product catalog and the merchant profile to develop an advertising campaign.

13. The computer-readable medium of claim 12, wherein the advertising campaign is one of:

a context-sensitive advertising campaign or a search results advertising campaign.

14. The computer-readable medium of claim 13, wherein the context-sensitive advertising campaign includes one or more of:

advertisements provided with one or more search results;

advertisements provided in an online community area;

advertisements provided in an online commerce forum;

or advertisements provided in an online journalism forum.

15. The computer-readable medium of claim 13, wherein the search results advertising campaign includes an auction-based advertising cost structure.

16. The computer-readable medium of claim 12, further comprising instructions that cause the computer to:

interface with an external system to implement the advertising campaign.

17. The computer-readable medium of claim 16, wherein the instructions to interface with the external system include instructions to:

communicate one or more parameters of the advertising campaign to the external system; and

receive data from the external system, wherein the data includes one or more of sales data or advertising data.

18. The computer-readable medium of claim 12, further comprising instructions that cause the computer to:

determine an efficacy of a current advertising campaign; and

modify the current advertising campaign.

19. A network-based publication system, comprising:

at least one server;

a first data store, communicatively coupled to the server, adapted to store a merchant profile;

a second data store, communicatively coupled to the server, adapted to store a sales history; and

a third data store, communicatively coupled to the server, adapted to store an advertising history;

wherein the at least one server is adapted to receive a product catalog, access a merchant profile, and use the product catalog and the merchant profile to develop an advertising campaign.

20. The system of claim 19, wherein the server is adapted to communicate with one or more external systems to implement the advertising campaign.

21. The system of claim 19, wherein the server is adapted to determine an efficacy of the advertising campaign;

and modify the advertising campaign.

22. A method comprising:

means for receiving a product catalog;

means for accessing a merchant profile;

means for using the product catalog and the merchant profile to develop an advertising campaign; and

means for implementing the advertising campaign.