METHOD AND SYSTEM FOR PRINTING INFORMATION RELATED TO INTERNET ADVERTISEMENTS
First Claim
1. A method of creating screen advertising content for use by an advertiser and unassociated with a web site on which the screen advertising content is to be placed, the screen advertising content including printing machine executable instructions, the method comprising:
- placing an icon on or next to the screen advertising content on a web page;
in response to a user activating the icon, implementing the printing machine executable instructions, which automatically requests and receives, if not already obtained, print advertising content, which has been created for use by the advertiser and is unassociated with the web site or the web page on which the screen advertising content is placed; and
forwarding the print advertising content to a printer, regardless of a printer type, while continuing instructions to continue rendering of the screen advertising content on the web page.
1 Assignment
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Accused Products
Abstract
A method and system for placing an excitable icon in or next to a screen Internet advertisement offering users the ability to print information related to the advertised product or service, which could consist of, but is not limited to, a marketing brochure or coupon. The method and system performs these tasks without noticeably altering the appearance of the web page on which the screen Internet advertisement and button are placed, opening a new browser window for the information to be displayed or redirecting the browser to the advertiser'"'"'s web page.
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Citations
52 Claims
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1. A method of creating screen advertising content for use by an advertiser and unassociated with a web site on which the screen advertising content is to be placed, the screen advertising content including printing machine executable instructions, the method comprising:
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placing an icon on or next to the screen advertising content on a web page; in response to a user activating the icon, implementing the printing machine executable instructions, which automatically requests and receives, if not already obtained, print advertising content, which has been created for use by the advertiser and is unassociated with the web site or the web page on which the screen advertising content is placed; and forwarding the print advertising content to a printer, regardless of a printer type, while continuing instructions to continue rendering of the screen advertising content on the web page. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52)
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Specification