System and methods for electronic mail message subject tracking
First Claim
1. A method, comprising:
- transmitting a plurality of first unique electronic mail messages with a first subject line;
receiving indications from a first subset of recipients of the first unique electronic mail messages whether recipients of the first subset of recipients opened a respective unique electronic mail message of the plurality of first unique electronic mail messages;
transmitting a plurality of second unique electronic mail messages with a second subject line;
wherein the second subject line is different from the first subject line;
receiving indications from a second subset of recipients of the second unique electronic mail messages whether recipients of the second subset of recipients opened a respective unique electronic mail message of the plurality of second unique electronic mail messages; and
transmitting a new unique electronic mail message with a subject line substantially similar to the first subject line if a greater percentage of recipients opened the first unique electronic mail messages than the percentage of recipients who opened the second unique electronic mail messages or with a subject line substantially similar to the second subject line if a greater percentage of recipients opened the second unique electronic mail messages than a percentage of recipients who opened the first unique electronic mail messages.
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Accused Products
Abstract
An embedded mail object to include in electronic mail messages. In one embodiment, a method may include associating an embedded mail object with a unique electronic mail message. For example, an embedded mail object may include a newsletter, a survey, a quiz, or a promotion. The electronic mail messages may be transmitted to a recipient. Data about the recipient may be received and processed to present results or send another round of electronic mail messages. Embedded mail objects may also be used to keep track of which electronic mail message subjects are responded to more often to improve electronic mail message advertising. Embedded mail messages may also allow secure transactions between a recipient and the user of the electronic mail message.
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Citations
21 Claims
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1. A method, comprising:
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transmitting a plurality of first unique electronic mail messages with a first subject line; receiving indications from a first subset of recipients of the first unique electronic mail messages whether recipients of the first subset of recipients opened a respective unique electronic mail message of the plurality of first unique electronic mail messages; transmitting a plurality of second unique electronic mail messages with a second subject line;
wherein the second subject line is different from the first subject line;receiving indications from a second subset of recipients of the second unique electronic mail messages whether recipients of the second subset of recipients opened a respective unique electronic mail message of the plurality of second unique electronic mail messages; and transmitting a new unique electronic mail message with a subject line substantially similar to the first subject line if a greater percentage of recipients opened the first unique electronic mail messages than the percentage of recipients who opened the second unique electronic mail messages or with a subject line substantially similar to the second subject line if a greater percentage of recipients opened the second unique electronic mail messages than a percentage of recipients who opened the first unique electronic mail messages. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system, comprising:
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a processor; a memory coupled to the processor and configured to store program instructions executable by the processor to; transmit a plurality of first unique electronic mail messages with a first subject line; receive indications from a first subset of recipients of the first unique electronic mail messages whether recipients of the first subset of recipients opened a respective unique electronic mail message of the plurality of first unique electronic mail messages; transmit a plurality of second unique electronic mail messages with a second subject line;
wherein the second subject line is different from the first subject line;receive indications from a second subset of recipients of the second unique electronic mail messages whether recipients of the second subset of recipients opened a respective unique electronic mail message of the plurality of second unique electronic mail messages; and transmit a new unique electronic mail message with a subject line substantially similar to the first subject line if a greater percentage of recipients opened the first unique electronic mail messages than the percentage of recipients who opened the second unique electronic mail messages or with a subject line substantially similar to the second subject line if a greater percentage of recipients opened the second unique electronic mail messages than a percentage of recipients who opened the first unique electronic mail messages. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A computer-readable storage medium, comprising program instructions, wherein the program instructions are computer-executable to:
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transmit a plurality of first unique electronic mail messages with a first subject line; receive indications from a first subset of recipients of the first unique electronic mail messages whether recipients of the first subset of recipients opened a respective unique electronic mail message of the plurality of first unique electronic mail messages; transmit a plurality of second unique electronic mail messages with a second subject line;
wherein the second subject line is different from the first subject line;receive indications from a second subset of recipients of the second unique electronic mail messages whether recipients of the second subset of recipients opened a respective unique electronic mail message of the plurality of second unique electronic mail messages; and transmit a new unique electronic mail message with a subject line substantially similar to the first subject line if a greater percentage of recipients opened the first unique electronic mail messages than the percentage of recipients who opened the second unique electronic mail messages or with a subject line substantially similar to the second subject line if a greater percentage of recipients opened the second unique electronic mail messages than a percentage of recipients who opened the first unique electronic mail messages. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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Specification