System for targeting data to sites referenced on a page

• US 20080154858A1
• Filed: 12/21/2006
• Published: 06/26/2008
• Est. Priority Date: 12/21/2006
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Manavoglu, Eren, Brunk, Cliff, Dom, Byron, Popescul, Alexandrin
• Granted Patent: US 8,108,390 B2
• Time in Patent Office: Days
• US Class Current: 707/3
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

A system is described for targeting data to a site referenced on a page based on a condition. The system may include a processor, a memory, and an interface. The memory may be operatively connected to the processor and the interface and may store a data, a site, a condition, and a page containing content. The interface may be operatively connected to the memory and the processor and may communicate the page to a user. The processor may identify the data, site, condition, and page containing content. The processor may add the data to the page if the content of the page satisfies the condition.

Claims

1. A method for targeting data to a site referenced on a page comprising:

identifying a data;

identifying a site;

targeting the data to the site based on a condition;

identifying a page comprising a content; and

displaying the data on the page wherein the content satisfies the condition.

2. The method of claim 1 wherein the condition is met when the content comprises a reference to the site.

3. The method of claim 1 wherein the condition is met when the content does not comprise a reference to the site.

4. The method of claim 1 wherein the content comprises a list of search results.

5. The method of claim 4 wherein the site is referenced in a search result within the list of search results.

6. The method of claim 5 wherein the condition is based on the location of the search result referencing the site within the list of search results.

7. The method of claim 1 wherein the site comprises a group of one or more sites.

8. The method of claim 7 wherein each of the sites in the group of one or more sites refers to a page associated with a common category.

9. The method of claim 7 where in each site in the group of one or more sites appeals to a similar demographic.

10. The method of claim 7 wherein each of the sites in the group of one or more sites refers to an entity.

11. The method of claim 10 wherein the entities referred to by the group of one or more sites are located within a geographic region.

12. The method of claim 10 wherein the entities referred to by the one or more sites are competitors.

13. The method of claim 1 wherein the data comprises an advertisement.

14. A method for targeting data to a site referenced on a search results page, comprising:

identifying a data;

identifying a site;

targeting the data to the site;

identifying a search results page; and

displaying the data on the search results page if the site is referenced on the search results page.

15. The method of claim 14 wherein the data may target more than one search result and the data is displayed on the search results page if any of the targeted search results are displayed on the search results page.

16. The method of claim 14 wherein displaying the data further comprises:

identifying a number of search results; and

displaying the data on the search results page if the search result is within the number of search results from the top of the page.

17. The method of claim 14 wherein the data comprises an advertisement.

18. A system for targeting data to a site referenced on a search results page, comprising:

a memory to store a search results page, a site and a data;

an interface operatively connected to the memory to communicate a search results page; and

a processor operatively connected to the memory and the display, which identifies the search results page, identifies the data, identifies the site, adds the data to the search results page if the site is referenced on the search results page, and communicates the search results page to a user via the interface.

19. The system of claim 18 wherein the data comprises an advertisement.

20. The system of claim 18 wherein the site may be comprised of one or more URLS.

21. The system of claim 20 wherein the data is added to the search results page if any one of the one or more URLS is referenced on the search results page.