IDLE SCREEN ADVERTISING

• US 20080214150A1
• Filed: 10/30/2007
• Published: 09/04/2008
• Est. Priority Date: 09/14/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Millennial Media Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Granted Patent: US 8,989,718 B2
• Time in Patent Office: Days
• US Class Current: 455/414.1
• CPC Class Codes: G06F 16/635 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06F 16/68 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

In embodiments, the present invention provides a method and system for providing a user interface that simultaneously and dynamically presents a sponsored content concurrently with activating a mobile communication facility, wherein the dynamic presentation is based at least in part on a mobile subscriber characteristic.

Claims

1. A method comprising:

providing a user interface that simultaneously and dynamically presents a sponsored content concurrently with activating a mobile communication facility, wherein the dynamic presentation is based at least in part on a mobile subscriber characteristic.

2. The method of claim 1 wherein the mobile content is an advertisement.

3. The method of claim 1 wherein the mobile content is a sponsored content.

4. The method of claim 1 wherein the mobile content is a sponsored call.

5. The method of claim 1 wherein the mobile content is a search box.

6. The method of claim 1 wherein the mobile content is branded using a wireless carrier brand.

7. The method of claim 1 further comprising presenting the sponsored content based at least in part on a relevancy of a mobile subscriber characteristic to contextual information associated with the content.

8. The method of claim 7 wherein the contextual information is a link structure.

9. The method of claim 7 wherein the contextual information is a inbound link.

10. The method of claim 7 wherein the contextual information is a outbound link.

11. The method of claim 7 wherein the contextual information is a link.

12. The method of claim 7 wherein the contextual information is a text.

13. The method of claim 7 wherein the contextual information is a keyword.

14. The method of claim 7 wherein the contextual information is a meta data.

15. The method of claim 7 wherein the contextual information is provided by a server associated with a wireless carrier.

16. The method of claim 15 wherein the server is a WAP server.

17. The method of claim 15 wherein the server is a mobile application gateway.

18. The method of claim 15 wherein the server is a WAP gateway.

19. The method of claim 15 wherein the server is a proxy.

20. The method of claim 15 wherein the server is a web server.

21. The method of claim 1 further comprising presenting the sponsored content based at least in part on a relevancy of the content to behavioral information associated with a user of the mobile communication facility.

22. A method comprising:

providing a user interface that simultaneously and dynamically presents a sponsored content concurrently with activating a mobile communication facility, wherein the dynamic presentation is based at least in part on a user transaction history.

23. A method comprising:

providing a user interface that simultaneously and dynamically presents a sponsored content concurrently with activating a mobile communication facility, wherein the dynamic presentation is based at least in part on a user usage history.

24. A method comprising:

providing a user interface that simultaneously and dynamically presents a sponsored content concurrently with activating a mobile communication facility, wherein the dynamic presentation is based at least in part on a location of a mobile communication facility.

25. A method comprising:

providing a user interface that simultaneously and dynamically presents a sponsored content concurrently with activating a mobile communication facility, wherein the dynamic presentation is based at least in part on a mobile communication facility device characteristic.