Apparatus, Systems and Methods for Targeted Content Delivery
First Claim
1. A method comprising:
- registering users logging-on to a computer network;
gathering user-related information from users;
relaying location-centric information to a server for each user logged-on to the network;
retrieving user-profile information for each user from a database based on user-related information;
processing the user-profile and location-centric information for each user to get targeting information for each user; and
sending the targeting information to a content-provider wherein the content-provider uses the targeting information to select content to be displayed to users.
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Accused Products
Abstract
According to some embodiments of the present invention, a system, apparatus and method for targeted content delivery is presented. In some embodiments, the method comprises registering users logging-on to a computer network and gathering user-related information from users. Location-centric information for each user logged-on to the network is relayed to a server, and user-profile information for each user is retrieved from a database. User-profile and location-centric information for each user is processed to get targeting information for each user and the targeting information is sent to a content-provider wherein the content-provider uses the targeting information to select content to be displayed to each user. In some embodiments, user-profile and location-centric information may be gathered from wireless access points to which users log-on in order to access the Internet.
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Citations
18 Claims
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1. A method comprising:
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registering users logging-on to a computer network; gathering user-related information from users; relaying location-centric information to a server for each user logged-on to the network; retrieving user-profile information for each user from a database based on user-related information; processing the user-profile and location-centric information for each user to get targeting information for each user; and sending the targeting information to a content-provider wherein the content-provider uses the targeting information to select content to be displayed to users. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method comprising:
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storing an inventory of targetable content; receiving targeting information pertaining to users of a web site; selecting targetable content for each user of the web-site based on the targeting information received for that user; and displaying the selected targetable content on the user'"'"'s browser. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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Specification