Method and System for Measuring Non-Verbal and Pre-Conscious Responses to External Stimuli
First Claim
1. A system for evaluating a set of select responses of a human subject exposed to commercialization-related stimuli, the system comprising:
- (a) data comprising at least one experimental task to be presented to the human subject;
(b) a set of sensors coupled to the human subject; and
(c) computer instructions on a storage medium that, based on at least a portion of the information received from the set of sensors, determines at least one metric corresponding to the set of select responses.
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Abstract
Systems and methods of employing experimental tasks, neurological and physiological recording devices, and a sequenced process of data acquisition and analysis to produce measurements of pre-verbal and pre-conscious brain processes. An array of measurement devices are connected non-invasively to an individual (the subject). The subject experiences one or more external stimuli via any combination of senses, including visual, auditory, tactile, olfactory, and/or gustatory. Experimental tasks, data acquisition, analysis, and/or presentation steps are processed to ascertain the subject'"'"'s pre-verbal and pre-conscious responses to the external stimuli, including attentional triggering, emotional valence and arousal, interest, engagement, and activation of higher cognitive processes such as memory, preference formation, and decision making.
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Citations
17 Claims
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1. A system for evaluating a set of select responses of a human subject exposed to commercialization-related stimuli, the system comprising:
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(a) data comprising at least one experimental task to be presented to the human subject; (b) a set of sensors coupled to the human subject; and (c) computer instructions on a storage medium that, based on at least a portion of the information received from the set of sensors, determines at least one metric corresponding to the set of select responses. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for evaluating a set of select responses of a human subject exposed to commercialization-related stimuli, the method comprising:
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(a) using a set of devices to present at least one experimental task to the human subject; (b) receiving information from a set of sensors coupled to the human subject; and (c) based on at least a portion of the information, determining at least one metric corresponding to the set of select responses. - View Dependent Claims (13, 14, 15, 16, 17)
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Specification