Method and System for Measuring Non-Verbal and Pre-Conscious Responses to External Stimuli
First Claim
1. A system for evaluating a set of select responses of a human subject exposed to commercialization-related stimuli, the system comprising:
- (a) data comprising at least one experimental task to be presented to the human subject;
(b) a set of sensors coupled to the human subject; and
(c) computer instructions on a storage medium that, based on at least a portion of the information received from the set of sensors, determines at least one metric corresponding to the set of select responses.
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Abstract
Systems and methods of employing experimental tasks, neurological and physiological recording devices, and a sequenced process of data acquisition and analysis to produce measurements of pre-verbal and pre-conscious brain processes. An array of measurement devices are connected non-invasively to an individual (the subject). The subject experiences one or more external stimuli via any combination of senses, including visual, auditory, tactile, olfactory, and/or gustatory. Experimental tasks, data acquisition, analysis, and/or presentation steps are processed to ascertain the subject'"'"'s pre-verbal and pre-conscious responses to the external stimuli, including attentional triggering, emotional valence and arousal, interest, engagement, and activation of higher cognitive processes such as memory, preference formation, and decision making.
166 Citations
17 Claims
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1. A system for evaluating a set of select responses of a human subject exposed to commercialization-related stimuli, the system comprising:
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(a) data comprising at least one experimental task to be presented to the human subject; (b) a set of sensors coupled to the human subject; and (c) computer instructions on a storage medium that, based on at least a portion of the information received from the set of sensors, determines at least one metric corresponding to the set of select responses. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for evaluating a set of select responses of a human subject exposed to commercialization-related stimuli, the method comprising:
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(a) using a set of devices to present at least one experimental task to the human subject; (b) receiving information from a set of sensors coupled to the human subject; and (c) based on at least a portion of the information, determining at least one metric corresponding to the set of select responses. - View Dependent Claims (13, 14, 15, 16, 17)
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Specification