SYSTEMS AND METHODS FOR PROVIDING WIRELESS ADVERTISING TO MOBILE DEVICE USERS
First Claim
1. A system for providing advertising content to mobile device users, the system comprising:
- a virtual advertisement network adapted to accommodate one or more advertisers operating within the virtual advertisement network;
a wireless communications network adapted to accommodate one or more mobile device users operating within the wireless communications network; and
a web-based content management server adapted to transmit advertisements and other informational content on-demand to each mobile device user opting into the system, the content management server comprising a content management engine adapted to adjust the format of the advertisements and other informational content sent to the user'"'"'s mobile device based at least in part on the browser capabilities of the mobile device and/or the user'"'"'s preferences.
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Accused Products
Abstract
A system may provide advertising content to mobile device users. The system may include a virtual advertisement network adapted to accommodate one or more advertisers operating within the virtual advertisement network as well as a wireless communications network adapted to accommodate one or more mobile device users operating within the wireless communications network. A web-based content management server may be adapted to transmit advertisements and other informational content on-demand to one or more mobile device users who have opted into the system and who may, in some cases, be within the aforementioned wireless communications network.
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Citations
45 Claims
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1. A system for providing advertising content to mobile device users, the system comprising:
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a virtual advertisement network adapted to accommodate one or more advertisers operating within the virtual advertisement network; a wireless communications network adapted to accommodate one or more mobile device users operating within the wireless communications network; and a web-based content management server adapted to transmit advertisements and other informational content on-demand to each mobile device user opting into the system, the content management server comprising a content management engine adapted to adjust the format of the advertisements and other informational content sent to the user'"'"'s mobile device based at least in part on the browser capabilities of the mobile device and/or the user'"'"'s preferences. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A method of enhancing vehicle sales, the method comprising the steps of:
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entering an advertising agreement with an owner of a vehicle for sale; assisting the owner in preparing an electronic advertisement for the vehicle; providing the owner with a window cling printed with a telephone number and an identifying code unique to the vehicle, the window cling also including contact instructions; permitting a mobile device user to text the identifying code to the telephone number as encouraged by the contact instructions on the window cling; and providing the mobile device user with the electronic advertisement on their mobile device. - View Dependent Claims (25, 26, 27, 28, 29, 30, 31)
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32. A method of increasing advertisement effectiveness, comprising the steps of:
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providing a database of contact information for mobile device users; soliciting approval from one or more of the mobile device users to provide them with electronic advertisements forwarded to their mobile devices in response for payment for viewing the electronic advertisements, the electronic advertisements provided by one or more advertisers; providing electronic advertisements to the mobile device users who have opted to receive them; and paying the mobile device users for each electronic advertisement they view. - View Dependent Claims (33, 34, 35, 36, 37, 38, 39, 40)
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41. A method of providing user-to-user information exchange services, the method comprising the steps of:
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providing a system comprising a wireless communications network adapted to accommodate one or more mobile device users operating within the wireless communications network and a web-based content management server adapted to transmit informational content on-demand to each mobile device user operating within the system; accepting a signal from one of the one or more mobile device users that they wish to share information with a target mobile device user; converting the information into a format suitable for the target mobile device user; and forwarding the converted information to the target mobile device user. - View Dependent Claims (42, 43, 44, 45)
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Specification