VIDEO EMAIL WITH INFORMATION TRACKING
First Claim
1. A video email that provides information tracking to the email sender about the recipient'"'"'s response to the receipt of the email, comprising:
- a video email containing at least one time sequenced video message that is displayed automatically to an email recipient after receipt and selection thereof;
a plurality of time spaced marker signals incorporated into each email, the marker signals being tracked by the sender'"'"'s computer so as to determine the length of time that the video email is being displayed on the recipient'"'"'s computer; and
means for providing the identity of the email recipient to the sender and correlating the recipient'"'"'s identity with the information relating to the time of viewing, such that the sender can determine both the recipient who watched the email video message and for how long.
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Accused Products
Abstract
A system and method for identifying and tracking recipient behavior in connection with a multimedia presentation incorporated in an email. The email is received in the manner of an ordinary text email, but when the email is opened, it automatically commences the display of a multi-media presentation that includes streaming video that provides information about the viewing experience to the sender. When the recipient elects to open the email message, the recipient'"'"'s computer is identified to the sender and correlated with information relating to the recipient'"'"'s interaction with the program. Such information can include the portions of the program viewed by the recipient and the length of time each portion is viewed, and the identity of any recipient to whom the information is forwarded.
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Citations
6 Claims
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1. A video email that provides information tracking to the email sender about the recipient'"'"'s response to the receipt of the email, comprising:
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a video email containing at least one time sequenced video message that is displayed automatically to an email recipient after receipt and selection thereof; a plurality of time spaced marker signals incorporated into each email, the marker signals being tracked by the sender'"'"'s computer so as to determine the length of time that the video email is being displayed on the recipient'"'"'s computer; and means for providing the identity of the email recipient to the sender and correlating the recipient'"'"'s identity with the information relating to the time of viewing, such that the sender can determine both the recipient who watched the email video message and for how long. - View Dependent Claims (2, 3, 4, 5, 6)
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Specification