VIDEO EMAIL WITH INFORMATION TRACKING

• US 20080275762A1
• Filed: 05/05/2008
• Published: 11/06/2008
• Est. Priority Date: 05/03/2007
• Status: Abandoned Application

• Current Assignee: Resource Communications, Inc. (PentaStar Communications, Inc.)
• Original Assignee: Resource Communications, Inc. (PentaStar Communications, Inc.)
• Inventors: Warmuskerken, Brad, Dunnick, Henry R., Cutler, Wade
• Application Number:
  US12/115,249
• Publication Number:
  US 20080275762A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements

Abstract

A system and method for identifying and tracking recipient behavior in connection with a multimedia presentation incorporated in an email. The email is received in the manner of an ordinary text email, but when the email is opened, it automatically commences the display of a multi-media presentation that includes streaming video that provides information about the viewing experience to the sender. When the recipient elects to open the email message, the recipient'"'"'s computer is identified to the sender and correlated with information relating to the recipient'"'"'s interaction with the program. Such information can include the portions of the program viewed by the recipient and the length of time each portion is viewed, and the identity of any recipient to whom the information is forwarded.

Claims

1. A video email that provides information tracking to the email sender about the recipient'"'"'s response to the receipt of the email, comprising:

a video email containing at least one time sequenced video message that is displayed automatically to an email recipient after receipt and selection thereof;

a plurality of time spaced marker signals incorporated into each email, the marker signals being tracked by the sender'"'"'s computer so as to determine the length of time that the video email is being displayed on the recipient'"'"'s computer; and

means for providing the identity of the email recipient to the sender and correlating the recipient'"'"'s identity with the information relating to the time of viewing, such that the sender can determine both the recipient who watched the email video message and for how long.

2. A video email as in claim 1 wherein the video email contains a plurality of separate parts or sections that can be individually displayed at the option of the recipient, the marker signals incorporating information sufficient for the sender to identify which of the plurality of messages in the sender'"'"'s email were viewed by the recipient as well as the length of time each message was viewed.

3. A video email as in claim 1 wherein the video email includes a mail forwarding selection means, the selection means including detection means for detecting when and to whom the email is forwarded by the recipient, using the mail forwarding selection means.

4. A video email as in claim 1 wherein the video email includes multiple links to one or more other websites, videos, contacts and literature information, and the video email includes means for detection when such links are accessed, the email including means for tracking the identity and length of time of access to each video link.

5. A video email as in claim 1 wherein the video email when sent shows only the individual'"'"'s name or email address and not a generic name as the email addressee, all email addresses in a group of addresses being individual email addresses, increasing the opportunity for the messages to be received by a recipient.

6. A video email as in claim 1 wherein the email is a web based program administered by an email advertising service provider, the content of the email comprising one or more separate elements that may be individually selected for any recipient, the elements sent to any one recipient being selected by one of the service provider, the customer commissioning the advertising, or an advertising representative thereof.