SYSTEMS AND METHODS FOR PROVIDING INTERACTIVE ADVERTISEMENTS THROUGH MEDIA PLAYER SKIN
First Claim
1. A computer-implemented method for delivering advertisements, the method comprising:
- receiving a request from a viewer for a piece of video clip;
launching a video player for the piece of video clip;
retrieving an advertisement for the video player;
displaying the advertisement in a frame area surrounding the video player;
playing the piece of video clip in the video player; and
responsive to a user interaction with the advertisement, displaying additional information related to the advertisement.
1 Assignment
0 Petitions
Accused Products
Abstract
An advertisement delivery technology for advertisers to place advertisements within a frame that wraps around media players embedded in web pages (the media player skin) is disclosed. Advertisers develop advertisements suited to be served into media player skin and avail the advertisements on an online advertisement platform. Video publishers integrate the advertisement delivery technology into their web pages to create media player skins that wrap around embedded video players. When a viewer visits one of these web pages to watch a video clip, the video player is loaded to play the video clip. The media player skin communicates with the online advertisement platform to retrieve an advertisement and places it within the skin. The viewer is exposed to the advertisement while watching the video clip.
-
Citations
20 Claims
-
1. A computer-implemented method for delivering advertisements, the method comprising:
-
receiving a request from a viewer for a piece of video clip; launching a video player for the piece of video clip; retrieving an advertisement for the video player; displaying the advertisement in a frame area surrounding the video player; playing the piece of video clip in the video player; and responsive to a user interaction with the advertisement, displaying additional information related to the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
-
-
12. A computer program product for delivering advertisements, the computer program product comprising a computer-readable medium containing computer program code for performing a method comprising:
-
receiving a request from a viewer for a piece of video clip; launching a video player for the piece of video clip; retrieving an advertisement for the video player; displaying the advertisement in a frame area surrounding the video player; playing the piece of video clip in the video player; and responsive to a user interaction with the advertisement, displaying additional information related to the advertisement. - View Dependent Claims (13, 14, 15, 16)
-
-
17. A video player for delivering advertisements on its skin, the video player comprising:
-
a module for receiving a request from a viewer for a piece of video clip; a module for launching a video player for the piece of video clip; a module for retrieving an advertisement for the video player; a module for displaying the advertisement in a frame area surrounding the video player; a module for playing the piece of video clip in the video player; and a module for displaying additional information related to the advertisement responsive to a user interaction with the advertisement. - View Dependent Claims (18, 19, 20)
-
Specification