SYSTEMS AND METHODS FOR PROVIDING INTERACTIVE ADVERTISEMENTS THROUGH MEDIA PLAYER SKIN

• US 20080320512A1
• Filed: 06/23/2008
• Published: 12/25/2008
• Est. Priority Date: 06/22/2007
• Status: Abandoned Application

• Current Assignee: Inskin Media, Ltd. (Principion Holding BV)
• Original Assignee: Inskin Media, Ltd. (Principion Holding BV)
• Inventors: Knight, Patrick James
• Application Number:
  US12/143,953
• Publication Number:
  US 20080320512A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/42653 for processing graphics
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/4314 for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8193 dedicated tools, e.g. video decoder software or IPMP tool

Abstract

An advertisement delivery technology for advertisers to place advertisements within a frame that wraps around media players embedded in web pages (the media player skin) is disclosed. Advertisers develop advertisements suited to be served into media player skin and avail the advertisements on an online advertisement platform. Video publishers integrate the advertisement delivery technology into their web pages to create media player skins that wrap around embedded video players. When a viewer visits one of these web pages to watch a video clip, the video player is loaded to play the video clip. The media player skin communicates with the online advertisement platform to retrieve an advertisement and places it within the skin. The viewer is exposed to the advertisement while watching the video clip.

Claims

1. A computer-implemented method for delivering advertisements, the method comprising:

receiving a request from a viewer for a piece of video clip;

launching a video player for the piece of video clip;

retrieving an advertisement for the video player;

displaying the advertisement in a frame area surrounding the video player;

playing the piece of video clip in the video player; and

responsive to a user interaction with the advertisement, displaying additional information related to the advertisement.

2. The method of claim 1, further comprising:

detecting a context change in the piece of video clip as it is played in the video player; and

responsive to detecting the context change, processing;

retrieving a second advertisement related to the context change,

dynamically displaying the second advertisement in the frame area surrounding the video player, and

continue playing the piece of video clip in the video player.

3. The method of claim 2, wherein detecting comprises receiving a context keyword for the piece of video clip.

4. The method of claim 3, wherein the context keyword is generated using audio tracking technology.

5. The method of claim 1, wherein the advertisement comprises dynamic elements, and the method further comprises:

detecting a context change in the piece of video clip as it is played in the video player; and

responsive to detecting the context change, processing;

retrieving a set of dynamic element instances related to the context change, and

displaying the set of dynamic element instances in the frame area surrounding the video player.

6. The method of claim 1, wherein displaying additional information further comprises:

displaying an expanded layer on top of the video player, the expanded layer containing the additional information related to the advertisement.

7. The method of claim 6, wherein displaying the expanded layer further comprises:

pausing the playback of the piece of video clip while the expanded layer is displayed; and

resuming the playback when the expanded layer is closed.

8. The method of claim 1, further comprising:

tracking the viewer'"'"'s user interactions with the advertisement; and

returning the tracked user interactions to a remote server.

9. The method of claim 1, further comprising:

tracking a duration of the advertisement being displayed to the viewer; and

returning the duration to a remote server.

10. The method of claim 1, wherein retrieving comprises:

identifying criteria related to the advertisement and criteria related to the piece of video clip; and

determining that the piece of video clip meets the criteria related to the advertisement and vice versa.

11. The method of claim 1, further comprising:

playing a pre-roll accompanying the piece advertisement by the video player before playing the piece of video clip.

12. A computer program product for delivering advertisements, the computer program product comprising a computer-readable medium containing computer program code for performing a method comprising:

receiving a request from a viewer for a piece of video clip;

launching a video player for the piece of video clip;

retrieving an advertisement for the video player;

displaying the advertisement in a frame area surrounding the video player;

playing the piece of video clip in the video player; and

responsive to a user interaction with the advertisement, displaying additional information related to the advertisement.

13. The computer program product of claim 12, wherein the method further comprises:

detecting a context change in the piece of video clip as it is played in the video player; and

responsive to detecting the context change, processing;

retrieving a second advertisement related to the context change,

dynamically displaying the second advertisement in the frame area surrounding the video player, and

continue playing the piece of video clip in the video player.

14. The computer program product of claim 13, wherein detecting comprises receiving a context keyword for the piece of video clip.

15. The computer program product of claim 14, wherein the context keyword is generated using audio tracking technology.

16. The computer program product of claim 12, wherein the advertisement comprises dynamic elements, and the method further comprises:

detecting a context change in the piece of video clip as it is played in the video player; and

responsive to detecting the context change, processing;

retrieving a set of dynamic element instances related to the context change, and

displaying the set of dynamic element instances in the frame area surrounding the video player.

17. A video player for delivering advertisements on its skin, the video player comprising:

a module for receiving a request from a viewer for a piece of video clip;

a module for launching a video player for the piece of video clip;

a module for retrieving an advertisement for the video player;

a module for displaying the advertisement in a frame area surrounding the video player;

a module for playing the piece of video clip in the video player; and

a module for displaying additional information related to the advertisement responsive to a user interaction with the advertisement.

18. The video player of claim 17, further comprising:

a module for detecting a context change in the piece of video clip as it is played in the video player; and

a module for retrieving a second advertisement related to the context change, dynamically displaying the second advertisement in the frame area surrounding the video player, and continue playing the piece of video clip in the video player responsive to detecting the context change.

19. The video player of claim 18, wherein detecting comprises receiving a context keyword for the piece of video clip.

20. The video player of claim 19, wherein the context keyword is generated using audio tracking technology.