EVENT COMMUNICATION PLATFORM FOR MOBILE DEVICE USERS

• US 20090012841A1
• Filed: 02/27/2008
• Published: 01/08/2009
• Est. Priority Date: 01/05/2007
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Trout, Robert Carter, Davis, Marc E., O'Sullivan, Joseph J., Saft, Keith David, Higgins, Chris W.
• Application Number:
  US12/038,716
• Publication Number:
  US 20090012841A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

A method, system, and apparatus are directed to communicating data over a network. Event attributes comprising at least two of a temporal, spatial, social, or topical information are received. An event structure comprising fields associated with a different one of a temporal, spatial, social, or topical dimension based on the received event attributes is generated. An advertising attributes about an advertisement is received. The advertising attributes may comprise at least two of another temporal, spatial, social, or topical information. If the event structure matches the advertising attributes, the advertisement may be provided co-located with the event structure. The advertisement may be configured to provide a value exchange if the advertisement is activated.

Claims

1. A network device for communicating data over a network comprising:

a transceiver for communicating data; and

a processor configured to perform actions comprising;

receiving event attributes comprising at least two of a temporal, spatial, social, or topical information;

generating an event structure comprising fields associated with a different one of a temporal, spatial, social, or topical dimension based on the received event attributes; and

receiving advertising attributes about an advertisement, wherein the advertising attributes comprise at least two of another temporal, spatial, social, or topical information;

if the event structure matches the advertising attributes;

providing the advertisement co-located with the event structure, wherein the advertisement is configured to provide a value exchange if the advertisement is activated.

2. The network device of claim 1, wherein the actions further comprises:

receiving a search query, before providing the advertisement;

searching a plurality of data sources based on the search query to produce a plurality of clusters of search results, wherein at least one of the plurality of clusters includes the event structure;

determining a score for each of the plurality of clusters; and

ordering the plurality of clusters.

3. The network device of claim 1, wherein the actions farther comprises:

receiving a search query, before generating the event structure;

searching the event attributes based on the search query to produce a plurality of clusters of search results;

determining a score for each of the plurality of clusters;

ordering the plurality of clusters; and

configuring a plurality of combined event attributes of one of the plurality of clusters to be storable into the fields of the event structure.

4. The network device of claim 1 wherein the actions further comprises:

biasing at least a portion of the fields of the event structure to store at least a portion of the event attributes that matches a type of event information.

5. The network device of claim 1, wherein the actions further comprises:

inviting at least one user to interact with at least a portion of a display of the event information and the advertisement, wherein the user is associated with the event based on at least a portion of the event structure.

6. The network device of claim 1, wherein the event attributes are based on at least one state information about at least one mobile device and a web usage

7. The network device of claim 1, wherein generating further comprises:

clustering the event attributes into a plurality of clusters; and

storing each portion of the plurality of clusters into a different one of the fields.

8. The network device of claim 1, wherein generating further comprises:

minimizing at least one distance measure between a first data point representing a first portion of the event attributes and a second data point representing a second portion of the event attributes, wherein the first data point and the second data point is included in an n-dimensional space representative of at least two of a temporal, spatial, social, or topical dimension.

9. A mobile device for communicating data over a network comprising:

a transceiver for communicating data; and

a processor configured to perform actions comprising;

sending event attributes comprising at least two of a temporal, spatial, social, or topical information about the mobile device and a web usage;

sending a request for an event structure comprising fields associated with a different one of a temporal, spatial, social, or topical dimension based on the received event attributes; and

if the event structure matches advertising attributes;

receiving the advertisement co-located with the event structure, wherein the advertisement is configured to provide a value exchange if the advertisement is activated on the mobile device.

10. The mobile device of claim 9, wherein the actions further comprises:

receiving an invitation to interact with at least a portion of a display of the event structure and the advertisement, if a user associated with the mobile device matches the event structure.

11. The mobile device of claim 9, wherein providing the advertisement further comprises:

displaying at least one keyword associated with at least a portion of at least one of the event structure

12. The mobile device of claim 9, wherein the actions further comprises:

receiving at least a portion of the value exchange based on the event structure.

13. A method communicating data over a network comprising:

receiving event attributes comprising at least two of a temporal, spatial, social, or topical information from a client device and a web usage;

generating an event structure comprising fields associated with a different one of a temporal, spatial, social, or topical dimension based on the received event attributes;

receiving advertising attributes about an advertisement, wherein the advertising attributes comprise at least two of another temporal, spatial, social, or topical information; and

if the event structure matches the advertising attributes;

providing the advertisement co-located with the event structure, wherein the advertisement is configured to provide a value exchange if the advertisement is activated.

14. The method of claim 13, further comprising:

if the event structure matches a search term;

providing the event information and advertising information with at least another event information as an ordered search result.

15. The method of claim 13, further comprising:

providing a revenue share of the value exchange to a user matching the event structure.

16. The method of claim 13, her comprising:

minimizing at least one of a probability of recurrence of points within an n-dimensional space comprising the event structure and another event structure, a spatial distance between at least two points comprising the spatial information, a distance within a social network between at least two members comprising the social information, or a semantic distance between two topical s comprising the topical information.

17. The method of claim 13, further comprising:

matching the event structure and the advertising data based in part on one of an intersection of the event attributes and the advertising attributes.

18. A system for communicating data over a network comprising:

an Event Matching Engine (EME) configured to perform actions comprising;

receiving event attributes comprising at least two of a temporal, spatial, social, or topical information;

generating an event structure comprising fields associated with a different one of a temporal, spatial, social, or topical dimension based on the received event attributes;

receiving advertising attributes about an advertisement, wherein the advertising attributes comprise at least two of another temporal, spatial, social, or topical information; and

if the event structure matches the advertising attributes;

providing to the client device the advertisement co-located with the event structure, wherein the advertisement is configured to provide a value exchange if the advertisement is activated; and

a client device configured to perform actions comprising;

sending event attributes based on a state of the client device, a web usage on the client, or information about a user of the client device;

sending a request for the event structure; and

receiving the advertisement co-located with the event structure.

19. The system of claim 18, wherein the EME is further configured to perform actions comprising:

matching the event structure and the advertising data based in part on a distance measure between at least a portion of the event attributes and another portion of the advertising attributes.

20. The system of claim 18, wherein the EME is further configured to perform actions comprising:

modifying at least one parameter for generating the event attributes or the advertising attributes, based on an amount of use of the advertisement.

21. The system of claim 18, wherein the EME is further configured to perform actions comprising:

receiving a payment for the advertisement; and

biasing, in response to the payment, the matching of the event structure with the advertising attributes.

22. The system of claim 18, wherein the EME is further configured to perform actions comprising:

determining analytic data based on a pattern recognition of at least one event data points within the event attributes;

providing the analytic data to an advertiser associated with the advertisement; and

receiving a transaction from the advertiser configured to associate the advertiser with one of the at least one event data points.

23. A processor readable medium comprising instructions executable by a processor to perform actions, comprising:

receiving event attributes comprising at least two of a temporal, spatial, social, or topical information from a client device and a web usage;

generating an event structure comprising fields associated with a different one of a temporal, spatial, social, or topical dimension based on the received event attributes;

receiving advertising attributes about an advertisement, wherein the advertising attributes comprise at least two of another temporal, spatial, social, or topical information; and

providing the advertisement co-located with the event structure. if the event structure matches the advertising attributes.

24. The processor readable medium of claim 23, wherein the actions further comprises:

receiving a search query, before providing the advertisement;

searching a plurality of data sources based on the search query to produce a plurality of clusters of search results, wherein at least one of the plurality of clusters includes the event structure;

determining a score for each of the plurality of clusters; and

ordering the plurality of clusters.

25. The processor readable medium of claim 23, wherein the actions further comprises:

receiving a search query, before generating the event structure;

searching the event attributes based on the search query to produce a plurality of clusters of search results;

determining a score for each of the plurality of clusters;

ordering the plurality of clusters; and

configuring a plurality of combined event attributes of one of the plurality of clusters to be storable into the fields of the event structure.