• US 20090012841A1
  • Filed: 02/27/2008
  • Published: 01/08/2009
  • Est. Priority Date: 01/05/2007
  • Status: Abandoned Application
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First Claim
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1. A network device for communicating data over a network comprising:

  • a transceiver for communicating data; and

    a processor configured to perform actions comprising;

    receiving event attributes comprising at least two of a temporal, spatial, social, or topical information;

    generating an event structure comprising fields associated with a different one of a temporal, spatial, social, or topical dimension based on the received event attributes; and

    receiving advertising attributes about an advertisement, wherein the advertising attributes comprise at least two of another temporal, spatial, social, or topical information;

    if the event structure matches the advertising attributes;

    providing the advertisement co-located with the event structure, wherein the advertisement is configured to provide a value exchange if the advertisement is activated.

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