METHODS, SYSTEMS AND APPARATUS FOR DELIVERY OF MEDIA
4 Assignments
0 Petitions
Accused Products
Abstract
Systems, methods and apparatus for collecting data and presenting media to a user are provided. The systems generally includes a data gathering module associated with an electronic device. The data gathering module communicates gathered data to a management module, which manages at least one user profile based on the gathered data. The management module may select media for presentation to a user based on the user profile, and the selected media may be displayed to the user via a media output device co-located with the user, such as a display of the user'"'"'s mobile electronic device or a television, computer, billboard or other display co-located with the user. Related methods are also provided.
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Citations
40 Claims
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1-20. -20. (canceled)
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21. A method comprising:
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collecting electronic device data of a plurality of mobile electronic devices; maintaining a plurality of user profiles based on the electronic device data; reviewing the plurality of user profiles to determine a user having a potential interest in purchasing a good or service; presenting a media display opportunity to vendors; receiving bids from the vendors to display an advertisement to the user; selecting, from the bids, a winning bid associated with a first vendor of the vendors; selecting a media output device via which to deliver a targeted advertisement associated with the first vendor; and causing the delivery of the targeted advertisement to the selected media output device. - View Dependent Claims (22, 23, 24, 25, 26, 27)
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28. A system comprising:
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a user data gathering module associated with a mobile electronic device, wherein the user data gathering module gathers electronic device data of the mobile electronic device; an authenticator for receiving and authenticating third party data received from at least one third party; a profile management module that receives the electronic device data and the third party data; a user profile associated with a user, wherein the profile management module manages the user profile and wherein the user profile includes at least some of the electronic device data and the third party data; and a media presentation module that receives at least a portion of the user profile and facilitates presentation of selected media to a media output device associated with the user, wherein the selected media is based on at least a portion of the user profile and comprises an advertisement. - View Dependent Claims (29, 30, 31, 32, 33, 34)
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35. A method comprising:
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collecting electronic device data of a plurality of mobile electronic devices; maintaining a plurality of user profiles based on the electronic device data; reviewing the plurality of user profiles to determine a user having a potential interest in purchasing a good or service; selecting a media output device via which to deliver an advertisement to the user; and transmitting the advertisement to the selected media output device. - View Dependent Claims (36, 37, 38, 39, 40)
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Specification