SYSTEM TO GENERATE AND SET UP AN ADVERTISING CAMPAIGN BASED ON THE INSERTION OF ADVERTISING MESSAGES WITHIN AN EXCHANGE OF MESSAGES, AND METHOD TO OPERATE SAID SYSTEM

• US 20090030775A1
• Filed: 01/24/2008
• Published: 01/29/2009
• Est. Priority Date: 07/26/2007
• Status: Active Grant

• Current Assignee: Braintexter Incorporated
• Original Assignee: Braintexter Incorporated
• Inventors: VIERI, RICCARDO
• Granted Patent: US 8,359,234 B2
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method is provided that includes receiving message data at a server from a first remote device. The message data is associated with a message and the message includes text of one or more words, one or more characters, one or more symbols, or any combination thereof. The method also includes determining an intended recipient of the message and parsing the message data to identify text that matches criteria associated with an advertisement campaign. Further, the method includes composing an advertisement based on characteristics of the intended recipient and based on the text that matches the criteria associated with the advertisement campaign. Additionally, the method includes creating an audio file based on the message data and the advertisement and sending the audio file from the server to a second remote device, the second remote device associated with the intended recipient.

Claims

1. A method, comprising:

receiving message data at a server from a first remote device, the message data associated with a message and the message including text of one or more words, one or more characters, one or more symbols, or any combination thereof;

determining an intended recipient of the message;

parsing the message data to identify text, symbols, or any combination thereof, that match criteria associated with an advertisement campaign;

composing an advertisement based on at least one of the characteristics of the intended recipient and the text, symbols, or any combination thereof, that match the criteria associated with the advertisement campaign;

creating an audio file based on the message data and the advertisement; and

sending the audio file from the server to a second remote device, the second remote device associated with the intended recipient.

2. The method of claim 1, wherein the audio file includes at least one message portion and at least one advertisement portion and wherein an audio volume of the at least one message portion is different than an audio volume of the at least one advertisement portion.

3. The method of claim 2, her comprising, sending first text data to the second remote device and sending second text data to the second remote device, wherein the first text data is associated with the at least one message portion and the second text data is associated with the at least one advertisement portion.

4. The method of claim 2, wherein the advertisement includes a first advertisement portion and a second advertisement portion, the message data is adapted to be inserted between the first advertisement portion and the second advertisement portion during playback at the second remote device, and the first advertisement portion, the second advertisement portion, and the message data are each adapted to be presented to the intended recipient via the second remote device according to an audio format, a video format, a text format, or any combination thereof.

5. The method of claim 1, wherein the characteristics of the intended recipient include a name of the intended recipient, a location of the intended recipient, interests of the intended recipient, a time zone of the intended recipient, a climatic condition associated with the location of the intended recipient, a type of connection to the Internet, gender of the intended recipient, a social class of the intended recipient, or any combination thereof.

6. The method of claim 1, wherein the advertisement is composed according to a template, wherein the template is related to text, audio, video, or any combination thereof, provided by an advertiser.

7. The method of claim 6, wherein the template includes one or more avatars and the one or more avatars are adapted to present the advertisement to the intended recipient.

8. The method of claim 1, wherein the intended recipient of the message is determined based on information received from a service provider, from the first remote device, or any combination thereof.

9. A method, comprising:

receiving first advertisement data at a server from an advertiser, the first advertisement data associated with first advertisement text of a first advertisement;

receiving message data at the server from a first remote device, the message data associated with message text of a message;

creating a first text file including an advertisement portion and a message portion, wherein the advertisement portion includes the first advertisement text and includes personal data of a recipient of the message, and wherein the message portion is based on the message data; and

sending a first audio file from the server to a second remote device, the first audio file including a first portion based on the advertisement portion of the first text file and a second portion based on the message portion of the first text file, wherein the second remote device is associated with the recipient of the message.

10. The method of claim 9, further comprising, receiving second advertisement data at the server from the advertiser, the second advertisement data associated with second advertisement text of a second advertisement.

11. The method of claim 10, wherein the second advertisement is an autoresponder message, and further comprising:

receiving autoresponder delivery data at the server from the advertiser, the autoresponder delivery data associated with a specified time to send the autoresponder message to a respective recipient of the first audio file;

receiving autoresponder request data at the server from the second remote device, the autoresponder request data associated with a request to receive at least the autoresponder message from the advertiser; and

sending a second audio file to the second remote device at the time specified by the autoresponder delivery data after receiving the autoresponder request data, wherein the second audio file is associated with the autoresponder message.

12. The method of claim 11, further comprising, creating a second text file associated with the autoresponder message, wherein the second text file includes the the autoresponder message populated with personal data of the recipient associated with the second remote device.

13. The method of claim 9, further comprising assigning credits to the recipient associated with the second remote device, wherein the credits are redeemable for benefits.

14. The method of claim 9, wherein at least a portion of the first advertisement relates to a respective pre-recorded audible message and wherein the first audio file is created using the respective pre-recorded audible message.

15. A system, comprising:

a message receiving module to receive message data from a first remote device, the message data associated with a message and the message including text;

an advertisement composition module to;

determine an intended recipient of the message;

parse the message data to identify text, symbols, or any combination thereof, that match criteria associated with an advertisement campaign; and

compose an advertisement based on at least one of the characteristics of the intended recipient and the text, symbols, or any combination thereof, that match the criteria associated with the advertisement campaign;

a text-to-speech module to create an audio file based on the message data and the advertisement; and

a message delivery module to send the audio file to a second remote device, the second remote device associated with the intended recipient.

16. The system of claim 15, wherein the text-to-speech module identifies a language associated with the message data and creates the audio file based on the identified language.

17. The system of claim 15, further comprising a grammar check module to analyze the message data and to correct grammatical errors in the message data before the audio file is created.

18. The system of claim 16, wherein the text-to-speech module creates the audio file according to a voice associated with the identified language of the message data, wherein the voice is one of a plurality of voices.

19. The system of claim 15, wherein the message receiving module is adapted to communicate with the first remote device, the second remote device, or any combination thereof;

via a short message service (SMS) network, an Internet Protocol (IP) network, a public switched telephone network (PSTN), a multimedia messaging service (MMS) network, or any combination thereof.

20. A device, comprising:

a display device;

one or more audio devices;

a graphical user interface module adapted to;

receive message data via a first graphical user interface, wherein the message data is associated with a first text message;

receive recipient data via the first graphical user interface, wherein the recipient data is associated with one or more intended recipients of the first message;

present a second message via the display device, wherein the second message is associated with a text file received from a server; and

present an advertisement via the display device while presenting the second message, wherein the advertisement is associated with the text file; and

an audio module adapted to;

receive an audio file from the server, wherein the audio file is associated with the text file and the audio file includes a message portion related to the second message and an advertisement portion related to the advertisement; and

provide the message portion of the audio file and the advertisement portion of the audio file via the one or more audio devices while presenting the second message and the advertisement.

21. The device of claim 20, wherein the audio module is adapted to initiate playback of the audio file without prior installation of a text-to-speech engine at the remote device.

22. The device of claim 21, wherein the graphical user interface module is adapted to provide a second graphical user interface via the display device, the second graphical user interface including a listing of messages sent via the first remote device and wherein at least a portion of a particular audio file associated with a respective message in the listing of messages is played in response to a selection of the respective message.

23. The device of claim 20, her comprising client software adapted to send messages including text, audio, video, or any combination thereof via the server and to receive messages including text, audio, video, or any combination thereof from the server.

24. The device of claim 23, wherein the client software is downloadable from the server, is less than 200 kilobytes, and includes the graphical user interface module and the audio module.

25. The device of claim 21, wherein the advertisement includes an identification code and wherein the identification code is adapted to provide access to additional information associated with the advertisement.