USER PROFILE GENERATION ARCHITECTURE FOR TARGETED CONTENT DISTRIBUTION USING EXTERNAL PROCESSES
First Claim
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1. A method for generating a content-message-related profile on a wireless access terminal (W-AT), the method comprising:
- receiving a rule for establishing a user profile;
synthesizing at least one profile attribute based on user behavior;
determining a need for further information based on the at least one profile attribute;
requesting the further information from an apparatus external to the W-AT;
receiving the further information from the apparatus; and
generating the profile based on the profile attributes and the further information.
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Abstract
A targeting-message profile may be obtained by a wireless access terminal (W-AT) by receiving a rule for establishing a user profile, synthesizing at least one profile attribute based on user behavior, and determining a need for further information based on the at least one profile attribute. Then, the W-AT may request the further information from an apparatus external to the W-AT, such as a server containing census information, receive the further information from the apparatus, and generate the profile based on the profile attributes and the further information.
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Citations
24 Claims
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1. A method for generating a content-message-related profile on a wireless access terminal (W-AT), the method comprising:
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receiving a rule for establishing a user profile; synthesizing at least one profile attribute based on user behavior; determining a need for further information based on the at least one profile attribute; requesting the further information from an apparatus external to the W-AT; receiving the further information from the apparatus; and generating the profile based on the profile attributes and the further information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A wireless access terminal (W-AT), capable of generating a content-message-related profile, comprising:
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a first circuit capable of receiving at least one rule for establishing a user profile; a processor capable of synthesizing at least one profile attribute based on user behavior and the at least one rule, determining a need for further information based on the profile attribute, and in the case of the need for further information, requesting the further information from an apparatus external to the W-AT, the processor responding to the received further information by generating the profile based on the profile attributes and the further information. - View Dependent Claims (12, 13, 14)
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15. A wireless access terminal (W-AT), capable of generating a content-message-related profile, comprising:
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means for receiving a rule for establishing a user profile; means for synthesizing at least one profile attribute based on user behavior; means for determining a need for further information based on the profile attribute; means for requesting the further information from an apparatus external to the W-AT; means for receiving further information from the apparatus; and means for generating the profile based on the profile attributes and the further information. - View Dependent Claims (16, 17, 18)
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19. A computer program product, comprising:
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a computer-readable medium comprising; a first instruction for causing a computer to receive a rule for establishing a user profile; a second instruction for causing the computer to synthesize at least one profile attribute based on user behavior; a third instruction for causing the computer to determine a need for further information based on the profile attribute; a fourth instruction for causing the computer to request the further information from an apparatus external to the W-AT; a fifth instruction for causing the computer to receive further information from the apparatus; and a sixth instruction for causing the computer to generate the profile based on the profile attributes and the further information. - View Dependent Claims (20)
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21. A chipset including at least one semiconductor integrated circuit chip, for use in a wireless communication device (WCD), the chipset comprising:
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a circuit capable of receiving a rule for establishing a user profile; a circuit capable of synthesizing at least one profile attribute based on user behavior, determining a need for further information based on the profile attribute, and in the case of the need for further information, requesting the further information from an apparatus external to the W-AT, the processor responding to the received further information by generating the profile based on the profile attributes and the further information.
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22. A wireless communication system capable of communicating with a plurality of wireless access terminals (W-ATs) and capable of delivering content messages in accordance with content-message-related profiles generated on the W-ATs, the wireless communication system, comprising:
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a wireless air interface; a circuit capable of providing one or more rules for establishing a user profile based on user behavior; a circuit capable of delivering content-messages responsive to information received from the W-ATs. - View Dependent Claims (23, 24)
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Specification