Methods, Systems, and Products for Classifying Subscribers
First Claim
1. A method, comprising:
- forming at least one event record comprising at least one command from at least one subscriber and a time associated with the at least one command;
merging data describing the at least one event record with data describing media programming to form data describing an event timeline that describes the at least one command and the media programming selected by the at least one subscriber over a period of time;
retrieving purchasing data describing the at least one subscriber'"'"'s purchase;
comparing the data describing the event timeline to the purchasing data; and
classifying the at least one subscriber in a category when the data describing the event timeline indicates that the at least one subscriber viewed an advertisement and the purchasing data indicates that the at least one subscriber afterwards purchased an advertised product or service.
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Accused Products
Abstract
Methods, systems, and products are disclosed for classifying a subscriber. An event record is formed comprising at least one command from at least one subscriber and a time associated with the at least one command. Data describing the at least one event record is merged with data describing media programming to form data describing an event timeline that describes the at least one command and the media programming selected by the at least one subscriber over a period of time. Purchasing data describing the at least one subscriber'"'"'s purchase is retrieved and compared to the data describing the event timeline. The at least one subscriber is classified in a category when the data describing the event timeline indicates that the at least one subscriber viewed an advertisement and the purchasing data indicates that the at least one subscriber afterwards purchased an advertised product or service.
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Citations
20 Claims
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1. A method, comprising:
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forming at least one event record comprising at least one command from at least one subscriber and a time associated with the at least one command; merging data describing the at least one event record with data describing media programming to form data describing an event timeline that describes the at least one command and the media programming selected by the at least one subscriber over a period of time; retrieving purchasing data describing the at least one subscriber'"'"'s purchase; comparing the data describing the event timeline to the purchasing data; and classifying the at least one subscriber in a category when the data describing the event timeline indicates that the at least one subscriber viewed an advertisement and the purchasing data indicates that the at least one subscriber afterwards purchased an advertised product or service. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A system, operative to:
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form at least one event record comprising at least one command from at least one subscriber and a time associated with the at least one command; merge data describing the at least one event record with data describing media programming to form data describing an event timeline that describes the at least one command and the media programming selected by the at least one subscriber over a period of time; retrieve purchasing data describing the at least one subscriber'"'"'s purchase; compare the data describing the event timeline to the purchasing data; and classify the at least one subscriber in a category when the data describing the event timeline indicates that the at least one subscriber viewed an advertisement and the purchasing data indicates that the at least one subscriber afterwards purchased an advertised product or service.
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20. Computer readable memory storing processor executable instructions for performing a method, the method comprising:
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forming at least one event record comprising at least one command from at least one subscriber and a time associated with the at least one command; merging data describing the at least one event record with data describing media programming to form data describing an event timeline that describe the at least one command and the media programming selected by the at least one subscriber over a period of time; retrieving purchasing data describing the at least one subscriber'"'"'s purchase; comparing the data describing the event timeline to the purchasing data; and classifying the at least one subscriber in a category when the data from the event timeline indicates that the at least one subscriber viewed an advertisement and the purchasing data indicates that the at least one subscriber afterwards purchased an advertised product or service.
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Specification