MULTIMEDIA ENGAGEMENT STUDY

• US 20090076883A1
• Filed: 09/17/2007
• Published: 03/19/2009
• Est. Priority Date: 09/17/2007
• Status: Active Grant

• Current Assignee: GfK US MRI, LLC
• Original Assignee: Experian Marketing Solutions Incorporated (Experian plc)
• Inventors: Algranati, David, Fetto, John Alfred JR., Kilger, Max
• Granted Patent: US 8,301,574 B2
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls

Abstract

A media engagement system determines engagement scores for media vehicles across multiple media channels. The engagements scores for a media vehicle comprise multiple dimension scores indicating various aspects of engagement for that particular media vehicle. The dimension scores may be related to inspirational, trustworthy, life enhancing, social interaction, personal timeout, and ad attention/receptivity engagement dimensions, for example. The dimensions scores associated with respective engagement dimensions are based on responses to specific statements in engagement surveys completed by multiple media consumers. Thus, each statement in the engagement survey is associated with at least one engagement dimension and the engagement dimension score is then calculated based on media consumer responses to the statements associated with the respective engagement dimension.

Claims

1. A method comprising:

receiving an indication of one or more media vehicles;

receiving an indication of multiple media engagement dimensions;

accessing survey data from a plurality of media consumers, the survey data comprising consumer responses to a plurality of statements, each of the statements being associated with one or more of the media engagement dimensions; and

calculating a dimension score for each combination of an indicated media vehicle with an indicated media engagement dimension, wherein the dimension scores are based on at least the consumer responses to questions associated with the respective indicated media engagement dimension, the dimension scores being indicative of a relationship between respective indicated media vehicles and respective indicated media engagement dimensions.

2. The method of claim 1, wherein the media engagement dimensions comprise inspirational, trustworthy, life enhancing, social interaction, personal timeout, and ad attention/receptivity.

3. The method of claim 1, wherein the media vehicles comprise a television programs, magazines, Internet sites, radio programs, or newspapers.

4. The method of claim 1, further comprising generating a report indicating at least one dimension score for each of two or more media vehicles in different media channels, the media channels including television, radio, print, and Internet.

5. The method of claim 4, wherein the two or more media vehicles are at least partially owned by a common entity.

6. The method of claim 1, wherein the media engagement dimensions further comprise a personal connection and a near and dear dimension for television program media vehicles.

7. The method of claim 1, wherein the media engagement dimensions further comprise an interactivity/Community and an enjoyment/attraction dimension for Internet site media vehicles.

8. The method of claim 1, wherein the media engagement dimensions further comprise an image impact dimension for magazine media vehicles.

9. A method of determining an engagement score for a television program, the method comprising:

accessing data regarding responses from each of a plurality of viewers of a television program to each of a plurality of statements,

determining respective subsets of the plurality of statements that are associated with each of an inspirational and a trustworthy engagement dimensions;

calculating an inspirational dimension score based on at least the responses associated with the subset of the statements associated with the inspirational engagement dimension; and

calculating a trustworthy dimension score based on at least the responses associated with the subset of the statements associated with the trustworthy engagement dimension.

10. The method of claim 9, further comprising:

calculating a life enhancing dimension score based on at least the responses associated with a subset of the statements associated with a life enhancing engagement dimension.

11. The method of claim 10, further comprising:

determining a total media engagement score based on at least the inspirational engagement score, the trustworthy engagement score, and the life enhancing media engagement score.

12. The method of claim 9, further comprising:

calculating a social interaction dimension score based on at least the responses associated with a subset of the statements associated with a social interaction engagement dimension.

13. The method of claim 9, further comprising:

calculating a personal timeout dimension score based on at least the responses associated with a subset of the statements associated with a personal timeout engagement dimension.

14. A system of determining a plurality of dimension scores for a media vehicle, the system comprising:

a data module configured to access survey data comprising a plurality of responses of media consumers to respective of a plurality of statements associated with a media vehicle; and

a scoring module configured to calculate a plurality of dimension scores for the media vehicle, each of the dimension scores indicating respective characteristics of media consumer engagement with the media vehicle, wherein for each of the plurality of dimension scores, the scoring module selects a respective subset of the plurality of responses and, based on the selected subset of response, calculates one of the plurality of dimension scores.

15. The system of claim 14, wherein each of the subsets of responses are mutually exclusive.

16. The system of claim 14, wherein the data module is further configured to access data associated with a plurality of media vehicles and the scoring module is further configured to calculate a plurality of dimension scores for each of the plurality of media vehicles.

17. The system of claim 16, further comprising:

a report module configured to access the plurality of dimension scores calculated by the scoring module for a selected subset of the plurality of media vehicles and to generate a report indicating associations between dimension scores for each of the selected subset of media vehicles.

18. A system for determining media consumer engagement across multiple multimedia engagement dimensions, the system comprising:

means for receiving an indication of one or more media vehicles;

means for receiving an indication of multiple media engagement dimensions;

means for accessing survey data from a plurality of media consumers, the survey data comprising consumer responses to a plurality of statements, each of the statements being associated with one or more of the media engagement dimensions; and

means for calculating a dimension score for each combination of an indicated media vehicle with an indicated media engagement dimension, wherein the dimension scores are based on at least the consumer responses to questions associated with the respective indicated media engagement dimension, the dimension scores being indicative of a relationship between respective indicated media vehicles and respective indicated media engagement dimensions.

19. A method of determining media consumer engagement with each of one or more media vehicles, comprising:

selecting one or more media vehicles;

selecting multiple engagement dimensions;

accessing dimension scores associated with each of the selected engagement dimensions for each of the selected media vehicles, wherein the dimension scores are based on at least media consumer responses to statements associated with respective engagement dimensions; and

generating a report comprising indications of relationships between dimensions scores for the selected media vehicles in respective engagement dimensions.

20. The method of claim 19, wherein the dimension scores are accessed via an Internet connection to a remote data store.

21. The method of claim 19, wherein the engagement dimensions comprise inspirational, trustworthy, life enhancing, social interaction, personal timeout, and ad attention/receptivity.

22. The method of claim 19, wherein the media vehicles comprise one or more of television programs, magazines, Internet sites, radio programs, or newspapers.

23. The method of claim 19, further comprising:

determining a plurality of total media engagement scores for respective of the selected media vehicles, the total media engagement score for a respective media vehicle being based on at least some of the dimension scores for the respective media vehicle.

24. The method of claim 23, wherein the total media engagement scores are calculated based on a customizable weighting of the dimension scores associated with respective media vehicles.

25. The method of claim 23, wherein the total media engagement scores are calculated based on an average of the dimension scores associated with respective media vehicles.