Advertisement Rotation

• US 20090083788A1
• Filed: 08/12/2008
• Published: 03/26/2009
• Est. Priority Date: 05/05/2006
• Status: Active Grant

• Current Assignee: Sony Interactive Entertainment LLC (Sony Group Corp.)
• Original Assignee: Sony Computer Entertainment America LLC (Sony Group Corp.)
• Inventors: van Datta, Glen, Zalewski, Gary, Russell, Riley R.
• Granted Patent: US 8,645,992 B2
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancillary content that all users of the present system will receive; targeted ancillary content that particular users of the present system will receive; and context-specific ancillary content that users of the present system and viewing particular primary content will receive. The type of primary and/or ancillary content delivered to the user will depend, in part, on indicia of the user of a device receiving the content. The present invention seeks to ensure that a user has relevant and up-to-date ancillary content notwithstanding the nature or date of the primary content. Feedback data concerning the viewing of the ancillary content may also be generated such that a provider of the advertisement and/or product may provide targeted advertisements and improved products and services.

Claims

5-1. The apparatus of claim 1, wherein the ancillary advertisement content includes header data, the header data identifying a preferred placement of the ancillary advertisement content with respect to the primary content.

21. A method for the selection and display of content, comprising:

delivering profile management data from a content display device to a profile management server, where the profile management data is associated with a user profile;

receiving identified ancillary advertisement content at the display device, wherein the ancillary advertisement content is identified based on the user profile; and

storing the ancillary advertisement content at the content display device for subsequent display in response to trigger data processed by the display device, wherein a different selection of ancillary advertisement content is displayed in response to subsequent processing of the trigger data by the display device.

22. The method of claim 21, further comprising generating feedback data in response to user interaction with the ancillary advertisement content.

23. The method of claim 21, further comprising updating a feedback profile in response to the feedback data.

24. The method of claim 23, further comprising using the feedback profile to update the user profile, including user preferences with regard to future identification of ancillary advertisement content for delivery to the display device.

25. A computer-readable storage medium having embodied thereon instructions executable by a processor, the instructions corresponding to a method for selection and display of content, comprising:

delivering profile management data from a content display device to a profile management server, where the profile management data is associated with a user profile;

receiving identified ancillary advertisement content at the display device, wherein the ancillary advertisement content is identified based on the user profile; and

storing the ancillary advertisement content at the content display device for subsequent display in response to trigger data processed by the display device, wherein subsequent processing of the trigger data results in display of a different selection of ancillary advertisement content.

26. A content delivery network, comprising:

a client device configured for the receipt and storage of content;

a primary content server configured for the delivery of primary content to the client device, wherein the primary content comprises trigger data;

an ancillary content server configured for the delivery of ancillary content to the client device; and

a profile management server configured to receive profile management data from the client device, the profile management data associated with a user profile for determining the ancillary content delivered to the client device, wherein the ancillary content is displayed by the client device in response to the processing of the trigger data and each subsequent processing of the trigger data results in the display of a different selection of ancillary content.

27. The content delivery network of claim 26, wherein the trigger data is associated with universal ancillary content.

28. The content delivery network of claim 26, wherein the trigger data is associated with targeted ancillary content.

29. The content delivery network of claim 26, wherein the trigger data is associated with context-specific ancillary content.

30. A content decoder for use in a content display device, the content decoder configured to:

retrieve and decode ancillary advertisement content from memory accessible to the media display device, the ancillary advertisement content identified by an advertisement selection module, the ancillary advertisement content for insertion with respect to primary content being rendered on the content display device; and

provide instructions to a graphics processing unit coupled to the content decoder, the instructions identifying how to render the decoded ancillary advertisement content with respect to the primary content, wherein the instructions correspond to an indication of trigger data in the primary content.

31. The content decoder of claim 30, wherein the indication of the trigger data identifies a break between two scenes in the primary content for the insertion of the ancillary advertisement content.

32. The content decoder of claim 30, wherein the indication of the trigger data identifies a portion of the primary content for the simultaneous overlay of the ancillary advertisement content.

33. The content decoder of claim 30, wherein the indication of the trigger data includes instructions for execution by the graphics processing unit to rescale the primary content whereby the primary content is simultaneously displayed adjacent to the ancillary advertisement content.

34. The content decoder of claim 30, wherein the indication of the trigger data includes instructions for execution by the graphics processing unit for coordinate-based placement of the ancillary advertisement content in the primary content.

35. The content decoder of claim 30, wherein the ancillary advertisement content includes header data, the header data identifying a preferred placement of the ancillary advertisement content with respect to the primary content.

36. The content decoder of claim 35, wherein the insertion of the ancillary advertisement content relative to the primary content occurs as a result of a determination of priority with respect to the ancillary advertisement header data and the indication of the trigger data.