Smart Digital Advertising Method
First Claim
Patent Images
1. A digital advertising method, comprising the steps of:
- a) creating a message consisting of a binary data packet, said data packet consisting of a header part and a body part, said header part containing advertisement, said body part containing an accompanying advantage to said advertisement;
b) sending the entire data packet to the mobile device of each authorised recipient;
c) allowing each authorised recipient to retransmit the data packet to at least one external recipient;
said data package being programmed to prevent said external recipient from receiving the body part of the message; and
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d) sending the body part of the message to said external recipient upon request;
whereby said external recipient can also retransmit the header part of the message to other external recipients.
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Abstract
A method for delivering a message that contains a data packet consisting of a header part and a body part. Authorised recipients are allowed to receive the data packet in its entirety. Authorised recipients may retransmit the message to external recipients who are only allowed to receive the header part of the original data packet. External recipients may request to the system delivering of the body part of the data packet. The method enables the automatic recognition of external recipients followed by the delivery of the header part of the data packet.
9 Citations
7 Claims
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1. A digital advertising method, comprising the steps of:
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a) creating a message consisting of a binary data packet, said data packet consisting of a header part and a body part, said header part containing advertisement, said body part containing an accompanying advantage to said advertisement; b) sending the entire data packet to the mobile device of each authorised recipient; c) allowing each authorised recipient to retransmit the data packet to at least one external recipient;
said data package being programmed to prevent said external recipient from receiving the body part of the message; and
;d) sending the body part of the message to said external recipient upon request; whereby said external recipient can also retransmit the header part of the message to other external recipients. - View Dependent Claims (2, 3)
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4. A digital advertising method, comprising the steps of:
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a) creating a message consisting of a binary data packet, said data packet consisting of a header part and a body part, said header part containing advertisement, said body part containing an accompanying advantage to said advertisement; b) sending said data packet to the mobile device of at least one authorised recipient, said authorised recipient being allowed to retransmit the data packet to at least one more authorised recipient; and
a at least one external recipient;c) identifying authorised recipients and external recipients; d) allowing authorised recipients to receive the header part and the body part of the data packet; e) allowing external recipients to receive the header part of the message; and
;f) sending the body part of the message to said external recipients upon request; whereby authorised and external recipients are allowed to retransmit the data packet wholly or partially to other mobile devices according to letters (d) and (e). - View Dependent Claims (5, 6)
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7. A digital advertising method, comprising the steps of:
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a) creating a message consisting of a binary data packet, said data packet consisting of a header part and a body part, said header part containing advertisement, said body part containing an accompanying advantage to said advertisement; b) sending the entire data packet to at least one authorised recipient;
said authorised recipient being allowed to retransmit the data packet to other authorised recipients;c) allowing said at least one authorised recipient to retransmit the data packet to at least one external recipient;
said data package being programmed to prevent said external recipient from receiving the body part of the message; and
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said external recipient being also able to retransmit the header part of the message to other external recipients; and
;d) sending the body part of the data packet to said external recipients upon compliance with predetermined parameters, said data packet being programmed to identify compliance with said predetermined parameters.
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Specification